Milena Micevski

TL;DR: In this article, the authors take a contingency perspective and use social capital theory to investigate how internal channel networking capability and structural factors as well as external environment factors affect the innovativeness-export performance relationship.

TL;DR: In this article, the authors explored visitors' image of a destination using online visitor-generated photography and compared the findings with images of the same destination that marketers create and control on the Internet, and found that visitors' holistic image encompasses notions of Taiwanese uniqueness, ancientness, and authenticity through their perceptions of the natural landscapes, traditional local cuisine, and culture.

TL;DR: In this paper, a conceptual framework for examining the antecedents of two forms of sustainable consumption behavior of young adults was proposed, namely, pro-environmental and pro-social consumption behavior.

TL;DR: In this article, the authors assess the interaction of planning and improvisation and examine the impact of these approaches on export responsiveness and export performance, and conclude that improvisation has multiple dimensions (spontaneity, creativity, and action orientation) and that there is no one "best way" for export managers to make decisions.

TL;DR: In this article, the authors examine the drivers and outcomes of the usage intention of branded mobile applications and reveal findings of theoretical and practical relevance, including the specific technological features that underpin the perceived usefulness and ease of use of branded apps driving (directly and indirectly) usage intention.