What drives brand love for natural products? The moderating role of household size

The chain of effects from authenticity cues to purchase intention: The role of emotions and restaurant image

The constant development of consumer awareness regarding sustainable development has spread to food markets Decisions related to food consumption are increasingly becoming, for consumers, an opportunity to demonstrate a specific value system, contesting mass and globally distributed food Local products began to appreciate local produce, which is the opposite of mass production Local food is gaining popularity, being perceived as healthier, unprocessed, and containing fewer preservative compounds, while also requiring fewer natural resources, leading to a lower environmental footprint The phenomenon of shopping virtualization has also been growing in strength lately, especially among food consumers Although Polish food e-commerce is still relatively undeveloped, online food sales have been the fastest growing category of Internet sales According to experts, by 2026, nearly 40% of all products globally will be sold online The main purpose of this article was to identify the behavior of Polish consumers shopping online for local food products and to identify barriers to purchase Our findings were then used to determine development opportunities for this form of trade in relation to local food in the light of new legislative solutions currently in force in Poland As part of the research procedure, an extensive literature review was carried out In addition, some of the research findings were cited regarding consumer behavior in the local food market, conducted on a population of 1067 respondents The study showed that Polish e-consumers of local products are usually aged 30–40, well-educated, and are in a good financial situation Respondents pointed to high prices as the main barrier to buying local products via the Internet, a drawback which may be remedied to some extent by the recently adopted legislative solutions falling under the scope of what is termed in Poland as agricultural retail trade as well as by the promotion of short supply chains such as the Polska Smakuje initiative

E-Consumers and Local Food Products: A Perspective for Developing Online Shopping for Local Goods in Poland

The influence of consumer ethnocentrism on purchase of domestic wine: application of the extended Theory of Planned Behaviour.

The paper aims to assess the level and predictors of regional ethnocentrism on the market of regional food products in the context of sustainable consumption. The study contributes to the theory of consumer ethnocentrism by extending our knowledge about its regional dimension. Regional ethnocentrism is the preference for products originating from the consumer’s region. I conducted a survey in a representative sample of 1000 inhabitants of Poland with the use of the CAWI (Computer-Assisted Web Interview) methodology. Regional ethnocentric consumers were characterized by a significantly more favorable attitude to regional food products compared to the rest of the sample. In a multiple regression model, the following eight statistically significant predictors of the regional ethnocentrism were identified: the importance of brand and retailer trust on the food market; the importance of quality signs in regional food purchases; opinion that insufficient marketing constitutes an important barrier to the development of the regional food market; buying regional products in shops owned by producers, rather than large distribution networks; frequency of purchasing regional products as a tourist; and national ethnocentrism on the regional food market. These predictors are strongly related to the three major pillars of sustainable development—economic, social, and ecological.

https://www.mdpi.com/2071-1050/11/22/6408/pdf

Miren Artaraz-Miñón

Papers

The valuation and purchase of food products that combine local, regional and traditional features: The influence of consumer ethnocentrism