M. Mercedes Galan-Ladero

TL;DR: In this article, the authors explored the valuation of food products that have local, regional and traditional features through the analysis of specific product categories and studied the possible link between the level of consumer ethnocentrism and the valuation and effective purchase of local-regional-traditional food.

TL;DR: In this article, the consumer attitudes towards CRM and their consequences were analyzed and it was shown that more favorable attitudes toward CRM could influence in a higher consumer's satisfaction after the purchase of a product linked to this type of campaigns; in turn, greater satisfaction would influence a greater loyalty to the company that develops these programs.

TL;DR: In this article, the authors explored the relationship between the purchase of GI food products, the attitudes towards proximity, tradition, and ethnicity, and consumer ethnocentric tendencies, and found that consumers who value these aspects, closely related to each other, present a greater purchase intention and a higher purchase frequency of food products with protected geographical status.

TL;DR: In this paper, the authors proposed an explicative model for the effective purchase of various brands of local products, incorporating private and public motivations into a causal chain and considering product availability as a possible moderator of the effects of these purchase factors on local products.

TL;DR: In this article, the authors analyzed a sample of 456 consumers and performed a correlation analysis to find significant positive relationships between attitudes toward cause-related marketing and purchase intention according to the product type, with particular relevance in utilitarian products.