计量经济分析 = Econometric analysis

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

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Engaged Scholarship: A Guide for Organizational and Social Research

The Concept of Corporate Strategy. Por Kenneth R. Andrews. Homewood, III.: R. D. Irwin, 1980 Revised Ed. xi, 180 p.; 24 cm. Incluye referencias e indice. ISBN 0-256-02371-9.

The Concept of Corporate Strategy

Some Theoretical Problems Suggested by the Movements of Interest Rates, Bond Yields and Stock Prices in the United States Since 1856.

This is the first study to provide a comprehensive analysis of banks’ willingness to lend to small businesses (SBs) by differentiating between conventional and Islamic banks’ behaviour in Indonesia. In our initial analysis we examine the determinants of banks’ willingness to lend to SBs and in the second part we investigate the Granger-causes of diversification towards SB lending and banks’ efficiency and ex-post risk. Our results reveal that large banks are less interested in SB lending compared to small banks. Profitability is an important determinant for Indonesian banks to lend to SBs. Islamic banks, however, benefit more from lending to SBs given the substantial improvement in their net interest margin and lower capital compared to conventional banks. Our findings signal overpricing behaviour by Islamic banks, represented by a relatively high unadjusted rate of return given the risk exposure of their products. It is also evident that Islamic banks’ managers seem to hold less capital, counting on the benefits of portfolio diversification towards SBs lending. As expected the moral hazard hypothesis is only evident for Islamic banks in terms of loan and income portfolio diversification.

Diversification and banks’ willingness to lend to small businesses: Evidence from Islamic and conventional banks in Indonesia

Any innovation in technology is permissible in Islam as long as it complies with the Sharia rules. This paper aims to describe the challenges and prospect of the trending topic in Islamic finance, i.e., Islamic financial technology, or Islamic Fintech for short. In this research, we discuss several Islamic Fintech firms in Indonesia and Singapore regarding their profile, prospect, and challenges. The data were collected using questionnaire dissemination to those firms using online media, namely email and Facebook inbox. The results of this research are expected to add the literature of Islamic Fintech which has been scant until recently.

Islamic financial technology (fintech): its challenges and prospect

This research aims to confirm if the COVID-19 pandemic has had an impact on existing sectors, and how that affects the Indonesian Stock Exchange (IDX) market returns The research method used is an event study employing market models in nine sectors of the Exchange with purposive sampling technique, and supported by Ordinary Least Square (OLS) regression Based on the calculation of abnormal returns in the period of 30 days before up to 30 days after, the financial property, real estate, and construction sector results show a decreased abnormal return value The infrastructure, utilities, and transportation sectors also show an abnormal return value that tends to be constant, while the abnormal return value increases in other sectors Judging from the cumulative value of abnormal returns, the most affected sector is financials, followed by the trade, service, and investment sectors The consumer goods and mining industry sectors are still optimistic, while other sectors show temporary negative sentiment Overall, the stocks on the Indonesia Stock Exchange (IDX) were affected by the COVID-19 pandemic with a cumulative negative value of the average abnormal return sample The results using OLS regression also strengthen the relationships between the COVID-19 pandemic, and negative and significant market returns © Copyright: The Author(s) This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (https://creativecommons org/licenses/by-nc/4 0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited

https://koreascience.or.kr:443/article/JAKO202106438543176.pdf

The Influence of the COVID-19 Pandemic on Stock Market Returns in Indonesia Stock Exchange

DOI: 10.14254/2071789X.2020/13-3/9 ABSTRACT. The purpose of this study is to investigate and measure the level of financial literacy and its variables within the academic community in Indonesia. The strength of this study is that it extends the concept of financial literacy and its variables. This study explains how members of Indonesian academic community understood their financial literacy levels and the ways in which it can be improved. The study sample comprised 889 lecturers in Indonesia. The survey method was used to measure financial literacy and its variables which include subjective financial knowledge, financial behavior, financial experience, financial awareness, financial skills, financial capability, financial goal, and financial decisions, as reflected in individuals’ financial behavior. The research data were collected using a quantitative survey and were analyzed using structural equation modeling (SEM). The results confirm the relationships between financial literacy and its variables of financial awareness, financial behavior, financial experience, financial skills, subjective financial knowledge, financial capability, financial goals, and financial decisions. This study fills the gap in the literature related to the multi-variables of financial literacy. It provides information to assist policy-makers in developing strategies to increase financial literacy in society.

Financial literacy and its variables: The evidence from Indonesia

This study aims to determine the level of financial literacy among the millennial generation and to examine the correlation of their financial knowledge, financial attitude, and financial skills with their financial behavior. Multiple choice questions were used to measure financial knowledge with results grouped into three categories: low, moderate, and high. Financial attitude, financial skills, and financial behavior were also grouped using the quartile method into three categories: poor, fair, and good. Chisquared analysis was used to test the hypotheses, with correspondence analysis conducted to identify the characteristics of the millennial generation and to graphically illustrate the gap. Regarding financial attitude, financial skills, and financial behavior, the proportions of respondents in the 'fair' category, were 70.6%, 66.5%, and 72.2%, respectively. Significant relationships were found not only between financial attitude and financial management behavior, but also between financial skills and financial management behavior. However, the relationship was not significant between financial knowledge and financial behavior.

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Mokhamad Anwar

Papers

Diversification and banks’ willingness to lend to small businesses: Evidence from Islamic and conventional banks in Indonesia

Islamic financial technology (fintech): its challenges and prospect

The Influence of the COVID-19 Pandemic on Stock Market Returns in Indonesia Stock Exchange

Financial literacy and its variables: The evidence from Indonesia

Financial Literacy among the Millennial Generation: Relationships between Knowledge, Skills, Attitude, and Behavior