Moutusy Maity

TL;DR: It is revealed that consumers are likely to undertake simple decision-making tasks on channels that incorporate low (e.g., m-commerce) levels of media richness and that product type moderates the effect ofMedia richness on perceived channel-task fit, post-purchase evaluation, and channel choice.

TL;DR: In this article, the authors examine how age, peers and Internet usage influence teenagers' electronic word-of-mouth (eWOM) intentions and find that normative and informative influence of peers and the Internet have significant positive association with eWOM.

TL;DR: Experimental studies show that an improvement in media richness reduces the cost of information search and increases the number of options that consumers consider when making choices, and that consumers tend to rely more on stimulus-based information when media richness is high and more on memory- based information whenMedia richness is low.

TL;DR: In this paper, a review of consumer information search literature reveals that the effects of several antecedents on offline information search vary greatly in terms of the directions and magnitudes of the determinants' effect sizes, particularly indicating the possibility of inverted-U shaped relationships.

TL;DR: In this paper, the mediating effect of loyalty program membership on the relationship between advertising effectiveness and attitudinal loyalty as well as behavioral loyalty was investigated, and it was shown that for customers who are not members of the loyalty program, advertising effectiveness does not significantly affect either attitudinal or behavioral loyalty.