การวจยเชงคณภาพ เปนเครองมอสำคญอยางหนงสำหรบทำความเขาใจสงคมและพฤตกรรมมนษย การวจยแบบการสรางทฤษฎจากขอมล กเปนหนงในหลายระเบยบวธการวจยเชงคณภาพทกำลงไดรบความสนใจ และเปนทนยมเพมสงขนเรอยๆ จากนกวชาการ และนกวจยในสาขาสงคมศาสตร และศาสตรอนๆ เชน พฤตกรรมศาสตร สงคมวทยา สาธารณสขศาสตร พยาบาลศาสตร จตวทยาสงคม ศกษาศาสตร รฐศาสตร และสารสนเทศศกษา ดงนน หนงสอเรอง “ConstructingGrounded Theory: A Practical Guide through Qualitative Analysis” หรอ “การสรางทฤษฎจากขอมล:แนวทางการปฏบตผานการวเคราะหเชงคณภาพ” จะชวยใหผอานมความรความเขาใจถงพฒนาการของปฏบตการวจยแบบสรางทฤษฎจากขอมล ตลอดจนแนวทาง และกระบวนการปฏบตการวจยอยางเปนระบบ จงเปนหนงสอทควรคาแกการอานโดยเฉพาะนกวจยรนใหม เพอเปนแนวทางในการนำความรความเขาใจไประยกตในงานวจยของตน อกทงนกวจยผเชยวชาญสามารถอานเพอขยายมโนทศนดานวจยใหกวางขวางขน

Constructing Grounded Theory: A Practical Guide through Qualitative Analysis

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Everybody knows that digital technology has revolutionized our economy and our lifestyles. But how many of us really understand the drivers behind the technology – the significance of going digital; the miniaturization of electronic devices; the role of venture capital in financing the revolution; the importance of research and development? How many of us understand what it takes to make money from innovative technologies? Should we worry about manufacturing going offshore? What is the role of India and China in the digital economy? Drawing on a lifetime’s experience in the industry, as an engineer, a senior manager, and as a partner in a global venture capital firm, Henry Kressel offers an expert personalized answer to all these questions. He explains how the technology works, why it matters, how it is financed, and what the key lessons are for public policy.

Competing for the Future

Discusses the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discusses how modern research into, for example, industrial marketing and services marketing as well as customer relationship economics shows that another approach to marketing is required This development is supported by evolving trends in business, such as strategic partnerships, alliances and networks Suggests relationship marketing, based on relationship building and management, as one emerging new marketing paradigm of the future Concludes that the simplicity of the marketing mix paradigm, with its Four P model, has become a straitjacket, fostering toolbox thinking rather than an awareness that marketing is a multi‐faceted social process, and notes that marketing theory and customers are the victims of today′s mainstream marketing thinking By using the notion of a marketing strategy continuum, discusses a number of consequences of a relationship‐type ma

From Marketing Mix to Relationship Marketing

Seeking meaning: A process approach to library and information services

The management of solid waste in urban areas is a critical issue for some developing countries especially in Asia which requires immediate attention. This study attempts to make an analysis and assessment of public attitudes and behaviour towards the improvement of urban solid waste management offered by a municipality in Malaysia by looking at the people’s willingness to pay (WTP) for the improved services. Seremban Municipality, one of the most important municipalities in Malaysia, has been chosen for this study because of its rapid development and phenomenal economics growth. The study covers seven residential areas under the administration of the municipality. A survey questionnaire and observation techniques have been carried out to the 140 households. Contingent Valuation Method (CVM) is used for the quantitative data analysis. The study results indicated that the households are willing to pay for the improved services and a regression model was created to show the factors contributing to the willingness to pay.

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Urban Community Willingness to Pay for Improved Solid Waste Management in Malaysian Municipality: A Choice Modeling Approach

The mathematical ability of Indonesian students is still very low compared to other countries. One alternative to overcome the problem is by creating learning instructional that allows students to learn well. Most of learning instructional developed today do not accommodate the student learning styles especially in schools that have classified students based on multiple intelligences. The dominant intelligences in the classroom are intrapersonal and interpersonal. The purpose of this research is to produce a mathematics learning instructional based on Discovery Learning approach that are valid, practical, and effective for junior high school students with intrapersonal and interpersonal intelligence. These instructional are developed using a development model adapted from the Plomp model. The development process of these instructional consists of 3 phases: front-end analysis/preliminary research, development/prototype phase and assessment phase. From the preliminary research results, we obtain that the intrapersonal student learning outcomes are not different from interpersonal. Teachers and students desperately need learning instructional with simple language and can guide students to understand the subject matter.

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Mathematics Learning Instructional Development based on Discovery Learning for Students with Intrapersonal and Interpersonal Intelligence (Preliminary Research Stage)

Students have a low mathematical ability because they are used to learning to hear the teacher's explanation. For that students are given activities to sharpen his ability in math. One way to do that is to create discovery learning based work sheet. The development of this worksheet took into account specific student learning styles including in schools that have classified students based on multiple intelligences. The dominant learning styles in the classroom were intrapersonal and interpersonal. The purpose of this study was to discover students' responses to the mathematics work sheets of the junior high school with a discovery learning approach suitable for students with Intrapersonal and Interpersonal Intelligence. This tool was developed using a development model adapted from the Plomp model. The development process of this tools consists of 3 phases: front-end analysis/preliminary research, development/prototype phase and assessment phase. From the results of the research, it is found that students have good response to the resulting work sheet. The worksheet was understood well by students and its helps student in understanding the concept learned.

https://iopscience.iop.org/article/10.1088/1757-899X/335/1/012113/pdf

Student Responses Toward Student Worksheets Based on Discovery Learning for Students with Intrapersonal and Interpersonal Intelligence

The prime objective of this study is to classify the reasons behind the talented Malaysian accounting professionals’ movement to Singapore? Indeed, the brain drain phenomenon is of growing concern worldwide due to its huge economic impacts on developing economies.About 34% of Malaysian accountants have migrated to Singapore, thus, the brain drain phenomenon has become critical issue for Malaysian professionals and warrants immediate attention.This study looks at the factors that have led to Malaysian accounting professionals to move, i.e., brain drain to Singapore and be determined to put forward labors in order to overcome this phenomenon.

Brain drain to Singapore: A conceptual framework of Malaysians’ diaspora

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Muhammad Subhan

Papers

Urban Community Willingness to Pay for Improved Solid Waste Management in Malaysian Municipality: A Choice Modeling Approach

Mathematics Learning Instructional Development based on Discovery Learning for Students with Intrapersonal and Interpersonal Intelligence (Preliminary Research Stage)

Student Responses Toward Student Worksheets Based on Discovery Learning for Students with Intrapersonal and Interpersonal Intelligence

Brain drain to Singapore: A conceptual framework of Malaysians’ diaspora

A Comparative Study on International Marketing Mix in China and India: The Case of McDonald's