N. Craig Smith

TL;DR: In this paper, the authors examine the pressures for increased corporate attention to CSR and whether this attention is warranted and likely to be sustained, and conclude that often there may be a compelling business case for making a substantial commitment to corporate social responsibility, but an individual firm must assess the extent to which the general business case applies to its specific circumstances.

TL;DR: In this paper, the authors take a cost-benefit approach to the decision to boycott and present a conceptualization of motivations for boycott participation, and test their framework during an actual boycott of a multinational firm that was prompted by factory closings consumers who viewed the closures as egregious were more likely to boycott the firm.

TL;DR: In this article, a cost-benefit approach to the decision to boycott and a conceptualization of motivations for boycott participation was presented and tested during an actual boycott of a multinational firm that was prompted by factory closings.

TL;DR: In this paper, the authors identify explanations for the ethical concern of target marketing and propose a solution to the ethical concerns of the target marketing concept, which is the epitome of the marketing concept.

TL;DR: In this paper, the authors describe the need and the search to date for a normative moral foundation for marketing, and present a social contract theory based approach for marketing that appears promising because of its clear correspondence to social contract theories.