N
Nagendra Belavadi Venkataramaiah
Researcher at Christ University
Publications - 1
Citations - 16
Nagendra Belavadi Venkataramaiah is an academic researcher from Christ University. The author has an hindex of 1, co-authored 1 publications receiving 4 citations.
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Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism
TL;DR: In this article, the authors study the perceptions of millennials towards brand activism, so that the findings from the study can help the brand managers to steer their brands into the troubled waters of brand activism.