Nana Owusu-Frimpong

TL;DR: In this paper, the authors examined the relationship between market orientation, learning orientation and innovation and assessed the role of innovation, market orientation and learning orientation on firms' business performance using a developing country (i.e. the Ghanaian banking domain) as a study context.

TL;DR: Overall, both public and private healthcare users indicate major problems in accessing healthcare despite the myriad intervention strategies aimed at ameliorating the situation in bo...

TL;DR: The results show that 73 per cent of account holders in Ghana are male Ghanaian bank customers choose a bank based on understanding and high rates of interest The banks are perceived to be conveniently located but offer slow services Ghanaian customers are resistant to long-term investment and the most effective media that best inform customers of bank services are word of mouth, radio and television as discussed by the authors.

TL;DR: In this paper, the authors investigated the impact of celebrity endorsement and the moderating effect of negative publicity on consumer purchase intention or attitudes in an emerging market by employing a quantitati...

TL;DR: The study reveals three critical areas needed to support the value co-creation process and respective elements or activities to be considered during the service encounter.