Seit der 48. Fortsetzung erscheint die „Kleine Bibliographie fachsprachlicher Untersuchungen“ auch online unter www.fachsprache.net (Link Bibliography) und tragt den Titel “Bibliography of Recent Publications on Specialized Communication”. Die Datenbankversion der Bibliographie bietet verbesserte Suchmoglichkeiten, wie beispielsweise eine Schlagwortsuche. Derzeit finden sich in der Datenbank alle Titel, die seit der 48. Fortsetzung in der Bibliographie enthalten sind. From the 48 th installment on, the “Kleine Bibliographie fachsprachlicher Untersuchungen” has appeared under the title “Bibliography of Recent Publications on Specialized Communication”. The references it contains can also be accessed online at www.fachsprache.net (Link Bibliography). The online version of the Bibliography offers additional search options, for example a keyword search. Currently, the database contains the titles included in this Bibliography since the 48th installment.

Bibliography of Recent Publications on Specialized Communication

Purpose – Stories draw meaning from narratives. The resulting narrative component in a story is entirely personal or contains fragments of organizational and/or societal narratives. Therefore, understanding how stories obtain these narrative fragments is critical to offering valid interpretations of narratives based on stories. In an effort to advance narrative research, the purpose of this paper is to address this fundamental question: How do stories obtain their reflected narrative fragments? Without a firm understanding of how stories draw meaning from narratives, the critical role of disentangling compound narratives from stories – interpretation – remains suspect.Design/methodology/approach – The findings are drawn from extant research and prior conceptualizations, and the story formulation model is introduced.Findings – Through the introduction of the story formulation model, it is shown that personal narratives are omnipresent within collective narratives. Additionally, the analysis indicates there...

The omnipresent personal narrative: story formulation and the interplay among narratives

Purpose – The purpose of this paper is to call for a rhetorical turn in the study of school leadership and discusses how principals use language to enact school improvement. The key purpose is to explore how talk is action in leading and managing school reform. Design/methodology/approach – This paper presents a rhetorical framework and methodology for interpreting principal practice through language. As a model, the language use of one urban school principal is examined through a rhetorical analysis of 650 instances of principal talk in 14 administrative meetings. The paper reports on the form and content of principal rhetoric, including analysis of logos, pathos, and ethos, and comparative analysis across meeting contexts. Findings – The paper demonstrates the importance of rhetorical form and content and highlights the role of audience in principal talk. In the present example, each of three rhetorical forms was used to transform school practice. Logos was used most frequently; emotional and ethical ar...

The language of leadership: principal rhetoric in everyday practice

In this article we introduce AMR's Special Topic Forum on Communication, Cognition and Institutions. We conceptualize the roots of cognitive, linguistic and communicative theories of institutions, and outline the promise and potential of a stronger communication focus for institutional theory. In particular, we outline a theoretical approach that puts communication at the heart of theories of institutions, institutional maintenance, and change, and we label this approach "communicative institutionalism." We then provide a brief introduction to the set of articles contained in this forum and describe the innovative theorizing of these articles in the direction of communicative theories of institutions. Finally, we sketch a research agenda and further steps and possibilities for theory and research integrating communication and institutions.

Putting Communication Front and Center in Institutional Theory and Analysis

Addressing what is perhaps the biggest blind spot in leadership theory and practice, this article sets out to enshrine the pivotal role of purpose. First, it introduces the Telos Leadership Lens (T...

https://www.tandfonline.com/doi/pdf/10.1080/14697017.2021.1861698

Leadership: In Pursuit of Purpose

Purpose – The purpose of this paper is to re‐conceptualize the relations between rhetorical strategies and material practices in the processes whereby leaders create or change organizational cultures.Design/methodology/approach – The authors compare and contrast two broad perspectives on cultural change in organizations. The first perspective is informed by modern social science, and focuses primarily on material practices. The second perspective is rooted in classical rhetoric, and concentrates on discursive strategies.Findings – It is found that both perspectives hold pertinent but partial insights. The authors propose an integrated perspective in which material practices and rhetorical strategies are seen as two analytical sides of the same ontological coin. This enables a fuller and more detailed explanation of how organizational cultures are created or changed. A brief illustration is provided of the merits of this approach by revisiting the case of Enron.Originality/value – The paper constitutes an ...

Creating Organizational Cultures: Re-Conceptualizing the Relations Between Rhetorical Strategies and Material Practices

Metaphor and economic thought: A historical perspective

The traditional Great Man theory of leadership is treated with scant respect, yet it is still widely in use. This article reconstructs and reevaluates Tolstoy’s critique of the claim that great men...

https://journals.sagepub.com/doi/pdf/10.1177/1742715017738823

A literary perspective on the limits of leadership: Tolstoy’s critique of the great man theory:

A long line of philosophers and social scientists have defended and extended the curious idea that collective entities – states and societies, cities and corporations – are biological organisms. In this article, I study a few short but spectacular episodes from the history of that metaphor, juxtapose mappings made in one era with correspondences conjured in other epochs, and reflect upon the reasons why they differ. By adopting a historical perspective on the process whereby the notion of a ‘social organism’ evolved from its relatively simple beginnings in ancient philosophy to its rather complex manifestations in the modern social sciences, I hope to show that there are good reasons to reconsider both Lakoff’s decree that metaphors ‘should not be thought of as processes’ and his declaration that they should instead be seen as consisting of ‘a fixed pattern of ontological correspondences across domains’ (Lakoff, 1993:210, emphasis added). Building on ideas about metaphor that emerged during the Nineteenth Century, I argue that what may initially appear to be a fixed pattern of projections is often better understood as a temporary station in a fluid process.

/pdf/do-metaphors-evolve-the-case-of-the-social-organism-5amgp96q6k.pdf

Do Metaphors Evolve? The Case of the Social Organism

Purpose – The meaning of scandals like “Liborgate” is not given beforehand; it is constructed in the course of framing contests. The purpose of this paper is to provide a nuanced framework for understanding such framing contests by re-conceptualizing them as rhetorical struggles. Design/methodology/approach – A conceptual framework that combines modern framing theory, and classical stasis theory is applied to the rhetorical struggles over the meaning of “Liborgate.” Findings – While rhetorical struggles over “Liborgate” overtly center on the issue of who is to blame, an analysis of the argumentative relations between competing frames leads to the conclusion that this political “blame game” is related to struggles over how to define the scandal, how to conceptualize its causes, and policy recommendations. Banks may have lost the battle of “Liborgate,” but the war over the meaning of financial culture is far from over. Originality/value – The paper is theoretically and methodologically original in its combi...

Nicolaas T.O. Mouton

Papers

Creating Organizational Cultures: Re-Conceptualizing the Relations Between Rhetorical Strategies and Material Practices

Metaphor and economic thought: A historical perspective

A literary perspective on the limits of leadership: Tolstoy’s critique of the great man theory:

Do Metaphors Evolve? The Case of the Social Organism

Framing financial culture – rhetorical struggles over the meaning of “Liborgate”