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Nneka Logan
Researcher at Virginia Tech
Publications - 14
Citations - 318
Nneka Logan is an academic researcher from Virginia Tech. The author has contributed to research in topics: Critical race theory & Corporate social responsibility. The author has an hindex of 8, co-authored 13 publications receiving 147 citations. Previous affiliations of Nneka Logan include Georgia State University.
Papers
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Journal ArticleDOI
Challenging the dialogic promise: how Ben & Jerry’s support for Black Lives Matter fosters dissensus on social media
Erica Ciszek,Nneka Logan +1 more
TL;DR: Within digital landscapes, public relations research suggests organizations and publics do not always operate in ways that scholars originally predict as mentioned in this paper, which is the case of public relations in this special issue.
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The White Leader Prototype: A Critical Analysis of Race in Public Relations
TL;DR: The authors introduced the theoretical concept of the White leader prototype through an analysis of race in the public relations field and showed that race may be the most salient factor influencing leadership ascension in public relations.
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Corporate Personhood and the Corporate Responsibility to Race
TL;DR: The authors introduce the corporate responsibility to the race concept and establish it as a new basis for understanding why corporate persons have a responsibility for improving race relations in the U.S. They draw upon several theoretical perspectives, primarily critical race theory, management theory, legal studies, diversity management, and corporate social responsibility.
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Corporate social advocacy as engagement: Nike's social justice communication
Damion Waymer,Nneka Logan +1 more
TL;DR: In this article, a critical analysis of various Nike statements, campaigns, and actions which are situated as forms of Corporate Social Advocacy (CSA) is presented, and the role of engagement in the process is analyzed.
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The Starbucks Race Together Initiative: Analyzing a public relations campaign with critical race theory
TL;DR: In response to a series of race-related incidents in the United States in 2014, Starbucks launched the Race Together Initiative, a multifaceted public relations campaign designed to spark a national dialogue on race.