Showing papers in "Public Relations Review in 2021"

TL;DR: In this article, the authors proposed a theoretical model to understand the role of internal communication and its effects on employees' management of organizational change, and demonstrated that transparent internal communication can help encourage problem-focused control coping, reduce uncertainty, and foster employee-organization relationships during organizational change.

TL;DR: In this article, the authors explored the relationship between employee engagement, employer brand, perceived organizational support and internal communication satisfaction and found a significant and positive relationship between all measured variables, and concluded that three independent variables predicted and explained 78.9 per cent of the variation in internal communications satisfaction.

TL;DR: In this article, a critical analysis of various Nike statements, campaigns, and actions which are situated as forms of Corporate Social Advocacy (CSA) is presented, and the role of engagement in the process is analyzed.

TL;DR: In this paper, the authors examined how organizations' internal communication influenced by leadership communication at the supervisory and senior levels impacts employee creativity and how employees' feedback-seeking behaviors mediate these relationships.

TL;DR: In this paper, the authors examined the effect of corporate social advocacy on corporate reputation, focusing on the relative impact of perceived fit between CSA and brand identity (CSA-brand fit) and CSA authenticity.

TL;DR: In this paper, the authors examined the patterns and trends of social media-related public relations research published in 14 journals from 2006 to 2020 and analyzed the theoretical trends, topics, theories and theoretical models, hypotheses, and research questions.

TL;DR: In this article, the authors provide a systematic overview on the emerging routines and rationales for strategic influencer communication. But despite the considerable investment that organizations make in strategic influencers communication, the controlling of influencer activities is only slowly coming out of its infancy.

TL;DR: In this paper, the authors test the relationships among different ethnic publics' OPR quality, their communicative behaviors of seeking government and emergency management information, and disaster-coping outcomes.

TL;DR: In this article, the authors examined how often public relations practitioners encounter moral issues in their day-to-day work, how they assess digital communication tools and practices in terms of ethics, and the resources on which they rely to tackle moral challenges.

TL;DR: The authors conducted a factorial online experiment to examine impacts on individuals' attitude changes and WOM intention regarding a company and found that individuals inferred more values-driven motives from CSR messages than CSA messages, which ultimately led to more positive attitude changes toward the company.

TL;DR: The authors argue that dialogue is not the right answer to any troubled communication situation, and identify the existence of negative spaces, or contexts, where dialogue is either not possible or appropriate, and argue that two-way communication and twoway symmetry are not dialogue.

TL;DR: In this paper, the intersection of LGBTQ advocacy and corporate social responsibility (CSR) communication was examined by examining the global LGBTQ CSR discourse constructed by Fortune Global 500 companies (136,820 words) with semantic network analysis and structural topic modeling.

TL;DR: In this paper, the authors argue that of all organizations least analyzed for the quality, social impact, of their public relations engagement, universities probably head that list, and that such impact, idiosyncratic to universities' unique and complex sociopolitical role, justifies their corporate social responsibility (CSR) as organizational legitimacy, license to operate.

TL;DR: The authors examined online sentiment of the social media public regarding the 2018 Cricket Australia ball tampering crisis over a 12-month period and found that sentiment towards the brand of Cricket Australia, shifted dramatically over this time.

TL;DR: This article analyzed CSR-related Facebook posts from seven Canadian public cannabis companies and found that these companies' CSR communication on Facebook was mostly instrumentalist, lacked transparency, and used effective multimedia characteristics.

TL;DR: The authors argue that corporations can use public relations to publicly promote one ideal over another, by being guided by the corporation's own intrinsic values and moral standpoints rather than efforts to balance competing interests of multiple stakeholders.

TL;DR: In this paper, the effects of positive and negative comments to social media CSR statements and subsequent organizational response are investigated, and the results demonstrate that negative user comments are less of a concern than commonly thought, and call into question the value of response to user feedback.

TL;DR: In this article, the authors explored the relationship cultivation strategies and disaster social media functions Chinese companies used to maintain relationships with their publics during the COVID-19 pandemic, and found that both relationship cultivation and social media use effectively increased engagement between Chinese companies and their public, although on different levels.

TL;DR: The authors analyzed a crisis situation that a university faced when an historical artwork considered to be racially progressive when it was created nearly 70 years ago has been deemed racist in contemporary times, and provided context to the artwork, explaining its creation and history as well as by creating companion artwork to lessen its offensiveness.

TL;DR: A special section in Public Relations Review on Engagement, Social License to Operate (SLO) and Social Impact responds to the call to articulate the utility of SLO and social impact by situating and conceptually strengthening these concepts within public relations scholarship as mentioned in this paper.

TL;DR: Wang et al. as discussed by the authors examined how startup CEOs' communication influences employees' relational and behavioral outcomes and found that the influence of startup leaders' communication responsiveness, assertiveness, and authenticity on employee-startup relationships and organizational citizenship behavior.

TL;DR: Wang et al. as mentioned in this paper explored unique differences between China Weibo and the United States (US) Twitter in terms of how users carry out online firestorms and found that US users are much more apt to use mockery and political or social opinion expression against targets than their Chinese counterparts; they are also more likely to actively mobilize collective actions against such targets.

TL;DR: In this paper, the authors carried out a systematic review of stakeholder management, examining 169 articles from 2007 to 2019 and suggested the addition of four main topics to the future research agenda on nonprofit-stakeholder relationship marketing: a broad stakeholder view, enhanced two-way interactions with stakeholders, the opportunities and challenges of using online resources in combination with offline channels/tools to interact with stakeholders; and new theoretical developments and methodological approaches.

TL;DR: In this article, the authors investigated the interplay of consumer involvement, NFC, and emotional reactions when exposed to fake news on social media, and subsequently to an organizational rebuttal, and found that individuals high in involvement and NFC perceived favorably the rebuttal message as well as exhibited positive attitudes and higher donation intentions toward the affected organization when it responded to the rumors.

TL;DR: In this article, the authors explored how corporate diplomacy develops social capital and concluded that by employing different engagement strategies, corporate diplomacy supports both the corporation and various stakeholders in the host country, and close by discussing implications and future research directions.

TL;DR: In this article, the authors investigated the positive ripple effects of corporate leaders' CSR donations amid COVID-19 on multi-level reputations, and found that public knowledge of celebrity corporate leaders’ donations can enhance the reputation of the origin country.

TL;DR: In this article, the effects of an attack and how proactive communication strategies can protect organizational outcomes (i.e., credibility, crisis responsibility, account acceptance, and organizational reputation) are investigated.

TL;DR: In this paper, the authors investigated stakeholder engagement on social media in China's nation branding by looking into the interaction between pro-government stakeholders and citizens, and analyzed the networked narratives surrounding the recent soccer mega-events from the aspects of public communication, public consultation and public participation.

TL;DR: In this paper, the authors combine concepts from Situational Crisis Communication Theory (SCCT) and message transparency to investigate what combined impact these two fields in public relations research have on perceptions of an organization.

TL;DR: In this article, the authors present a case study of an organization that undertook dialogic and relational processes of engagement with its stakeholders to generate social capital and a social license to operate (SLO), yet also to obtain political power.