Information technology (IT) acceptance research has yielded many competing models, each with different sets of acceptance determinants. In this paper, we (1) review user acceptance literature and discuss eight prominent models, (2) empirically compare the eight models and their extensions, (3) formulate a unified model that integrates elements across the eight models, and (4) empirically validate the unified model. The eight models reviewed are the theory of reasoned action, the technology acceptance model, the motivational model, the theory of planned behavior, a model combining the technology acceptance model and the theory of planned behavior, the model of PC utilization, the innovation diffusion theory, and the social cognitive theory. Using data from four organizations over a six-month period with three points of measurement, the eight models explained between 17 percent and 53 percent of the variance in user intentions to use information technology. Next, a unified model, called the Unified Theory of Acceptance and Use of Technology (UTAUT), was formulated, with four core determinants of intention and usage, and up to four moderators of key relationships. UTAUT was then tested using the original data and found to outperform the eight individual models (adjusted R2 of 69 percent). UTAUT was then confirmed with data from two new organizations with similar results (adjusted R2 of 70 percent). UTAUT thus provides a useful tool for managers needing to assess the likelihood of success for new technology introductions and helps them understand the drivers of acceptance in order to proactively design interventions (including training, marketing, etc.) targeted at populations of users that may be less inclined to adopt and use new systems. The paper also makes several recommendations for future research including developing a deeper understanding of the dynamic influences studied here, refining measurement of the core constructs used in UTAUT, and understanding the organizational outcomes associated with new technology use.

User acceptance of information technology: toward a unified view

Machine Learning is the study of methods for programming computers to learn. Computers are applied to a wide range of tasks, and for most of these it is relatively easy for programmers to design and implement the necessary software. However, there are many tasks for which this is difficult or impossible. These can be divided into four general categories. First, there are problems for which there exist no human experts. For example, in modern automated manufacturing facilities, there is a need to predict machine failures before they occur by analyzing sensor readings. Because the machines are new, there are no human experts who can be interviewed by a programmer to provide the knowledge necessary to build a computer system. A machine learning system can study recorded data and subsequent machine failures and learn prediction rules. Second, there are problems where human experts exist, but where they are unable to explain their expertise. This is the case in many perceptual tasks, such as speech recognition, hand-writing recognition, and natural language understanding. Virtually all humans exhibit expert-level abilities on these tasks, but none of them can describe the detailed steps that they follow as they perform them. Fortunately, humans can provide machines with examples of the inputs and correct outputs for these tasks, so machine learning algorithms can learn to map the inputs to the outputs. Third, there are problems where phenomena are changing rapidly. In finance, for example, people would like to predict the future behavior of the stock market, of consumer purchases, or of exchange rates. These behaviors change frequently, so that even if a programmer could construct a good predictive computer program, it would need to be rewritten frequently. A learning program can relieve the programmer of this burden by constantly modifying and tuning a set of learned prediction rules. Fourth, there are applications that need to be customized for each computer user separately. Consider, for example, a program to filter unwanted electronic mail messages. Different users will need different filters. It is unreasonable to expect each user to program his or her own rules, and it is infeasible to provide every user with a software engineer to keep the rules up-to-date. A machine learning system can learn which mail messages the user rejects and maintain the filtering rules automatically. Machine learning addresses many of the same research questions as the fields of statistics, data mining, and psychology, but with differences of emphasis. Statistics focuses on understanding the phenomena that have generated the data, often with the goal of testing different hypotheses about those phenomena. Data mining seeks to find patterns in the data that are understandable by people. Psychological studies of human learning aspire to understand the mechanisms underlying the various learning behaviors exhibited by people (concept learning, skill acquisition, strategy change, etc.).

Machine learning

Two paradigms characterize much of the research in the Information Systems discipline: behavioral science and design science The behavioral-science paradigm seeks to develop and verify theories that explain or predict human or organizational behavior The design-science paradigm seeks to extend the boundaries of human and organizational capabilities by creating new and innovative artifacts Both paradigms are foundational to the IS discipline, positioned as it is at the confluence of people, organizations, and technology Our objective is to describe the performance of design-science research in Information Systems via a concise conceptual framework and clear guidelines for understanding, executing, and evaluating the research In the design-science paradigm, knowledge and understanding of a problem domain and its solution are achieved in the building and application of the designed artifact Three recent exemplars in the research literature are used to demonstrate the application of these guidelines We conclude with an analysis of the challenges of performing high-quality design-science research in the context of the broader IS community

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Design science in information systems research

Data Mining Practical Machine Learning Tools and Techniques

https://aprender.ead.unb.br/pluginfile.php/110249/mod_folder/content/0/Artigos%20descartados/ART_2003_Legris,%20Ingham%20e%20Collerette_Why%20do%20people%20use%20information%20technology_A%20critical%20review%20of%20the%20technology%20acceptance%20model.pdf?forcedownload=1

Why do people use information technology?: a critical review of the technology acceptance model

The rapid growth of investment in information technology (IT) by organizations worldwide has made user acceptance an increasingly critical technology implementation and management issue While such acceptance has received fairly extensive attention from previous research, additional efforts are needed to examine or validate existing research results, particularly those involving different technologies, user populations, and/or organizational contexts In response, this paper reports a research work that examined the applicability of the Technology Acceptance Model (TAM) in explaining physicians' decisions to accept telemedicine technology in the health-care context The technology, the user group, and the organizational context are all new to IT acceptance/adoption research The study also addressed a pragmatic technology management need resulting from millions of dollars invested by health-care organizations in developing and implementing telemedicine programs in recent years The model's overall fit, explanatory power, and the individual causal links that it postulates were evaluated by examining the acceptance of telemedicine technology among physicians practicing at public tertiary hospitals in Hong Kong Our results suggested that TAM was able to provide a reasonable depiction of physicians' intention to use telemedicine technology Perceived usefulness was found to be a significant determinant of attitude and intention but perceived ease of use was not The relatively low R-square of the model suggests both the limitations of the parsimonious model and the need for incorporating additional factors or integrating with other IT acceptance models in order to improve its specificity and explanatory utility in a health-care context Based on the study findings, implications for user technology acceptance research and telemedicine management are discussed

Examining the technology acceptance model using physician acceptance of telemedicine technology

Workflow technology has become a standard solution for managing increasingly complex business processes. Successful business process management depends on effective workflow modeling and analysis. One of the important aspects of workflow analysis is the data-flow perspective because, given a syntactically correct process sequence, errors can still occur during workflow execution due to incorrect data-flow specifications. However, there have been only scant treatments of the data-flow perspective in the literature and no formal methodologies are available for systematically discovering data-flow errors in a workflow model. As an indication of this research gap, existing commercial workflow management systems do not provide tools for data-flow analysis at design time. In this paper, we provide a data-flow perspective for detecting data-flow anomalies such as missing data, redundant data, and potential data conflicts. Our data-flow framework includes two basic components: data-flow specification and data-flow analysis; these components add more analytical rigor to business process management.

Formulating the Data-Flow Perspective for Business Process Management

e-SELFQUAL: A scale for measuring online self-service quality

This study attempts to discover and evaluate the predictive power of stock micro blog sentiment on future stock price directional movements. We construct a set of robust models based on sentiment analysis and data mining algorithms. Using 72,221 micro blog postings for 1909 stock tickers and 3874 distinct authors, our study reveals not only that stock micro blog sentiments do have predictive power for simple and marketadjusted returns respectively, but also that this predictive accuracy is consistent with the underreaction hypothesis observed in behavioral finance. We establish that stock micro blog with its succinctness, high volume and real-time features do have predictive power over future stock price movements. Furthermore, this study provides support for the model of irrational investor sentiment, recommends a complimentary investing approach using user-generated content and validates an instrument that may contribute to the monetization schemes for Virtual Investing Communities.

Investigating predictive power of stock micro blog sentiment in forecasting future stock price directional movement

Web search engines typically provide search results without considering user interests or context. We propose a personalized search approach that can easily extend a conventional search engine on the client side. Our mapping framework automatically maps a set of known user interests onto a group of categories in the Open Directory Project (ODP) and takes advantage of manually edited data available in ODP for training text classifiers that correspond to, and therefore categorize and personalize search results according to user interests. In two sets of controlled experiments, we compare our personalized categorization system (PCAT) with a list interface system (LIST) that mimics a typical search engine and with a nonpersonalized categorization system (CAT). In both experiments, we analyze system performances on the basis of the type of task and query length. We find that PCAT is preferable to LIST for information gathering types of tasks and for searches with short queries, and PCAT outperforms CAT in both information gathering and finding types of tasks, and for searches associated with free-form queries. From the subjects' answers to a questionnaire, we find that PCAT is perceived as a system that can find relevant Web pages quicker and easier than LIST and CAT.

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Olivia R. Liu Sheng

Papers

Examining the technology acceptance model using physician acceptance of telemedicine technology

Formulating the Data-Flow Perspective for Business Process Management

e-SELFQUAL: A scale for measuring online self-service quality

Investigating predictive power of stock micro blog sentiment in forecasting future stock price directional movement

Interest-based personalized search