What makes organizations so similar? We contend that the engine of rationalization and bureaucratization has moved from the competitive marketplace to the state and the professions. Once a set of organizations emerges as a field, a paradox arises: rational actors make their organizations increasingly similar as they try to change them. We describe three isomorphic processes-coercive, mimetic, and normative—leading to this outcome. We then specify hypotheses about the impact of resource centralization and dependency, goal ambiguity and technical uncertainty, and professionalization and structuration on isomorphic change. Finally, we suggest implications for theories of organizations and social change.

The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields (Chinese Translation)

Relationship marketing is the development and outbreak of the combined theory of the traditional marketing,and it is a new idea.It puts more emphasis on the long-term and satisfying relation between enterprises and customers.and its success relies on some conditions.Its application in China has its own characteristics.

On relationship marketing

https://www.econstor.eu/bitstream/10419/190729/1/1023116804.pdf

Relationship between innovation capability, innovation type, and firm performance

Purpose – Contemporary debate is increasingly focused on ICT and sustainability, especially in relation to the modern configuration of urban and metropolitan areas in the so-called smartization process. The purpose of this paper is to observe the connections between smart city features as conceptualized in the framework proposed by Giffinger et al. (2007) and new technologies as tools, and sustainability as the goal. Design/methodology/approach – The connections are identified through a content analysis performed using NVivo on official reports issued by organizations, known as industry players within smart city projects, listed in the Navigant Research Report 2013. Findings – The results frame ICT and sustainability as “across-the-board elements” because they connect with all of the services provided to communities in a smart city and play a key role in smart city planning. Specifically, sustainability and ICT can be seen as tools to enable the smartization process. Research limitations/implications – An...

ICT and sustainability in smart cities management

This study aims to focus on a particular type of intra-organizational knowledge sharing that is referred to as peer knowledge sharing. This paper examines how peer knowledge sharing impacts firms’ financial and innovation performance, and the mechanism through which such a relationship is realized. The study also evaluates the extent to which leadership support acts as a key antecedent to peer knowledge sharing.,Drawing on social capital theory and a knowledge-based view of firms, a theoretical model and related hypotheses are presented for testing. A survey design methodology is used to collect data and test the model. Structural equation modeling is used to test the hypothesized relationships based on data collected from 330 knowledge workers in various service-based organizations in Turkey.,The results indicate that the extent of employees’ engagement in knowledge sharing behavior with their peers and their managers’ leadership support exert a positive impact on organizations’ knowledge management success, which, in turn, can affect organizations’ innovation performance positively and, subsequently, their financial performance. Leadership support of the immediate manager is found to be an important factor that contributes to the respondent’s peer knowledge sharing behavior. The proposed model’s invariance testing between male and female respondents revealed that peer knowledge sharing’s contribution to knowledge management success may be different in the two groups.,This study contributes to extant research on knowledge sharing by specifically focusing on peer knowledge sharing and reinforcing leadership support’s importance on knowledge sharing. The study also highlights the importance of knowledge management success as an important mediator necessary for linking individual knowledge management behaviors, such as peer knowledge sharing, with organizational performance.,Knowledge sharing is a topic of continuing interest for organizational researchers, yet limited empirical research has been conducted that links individual-level, intra-organizational knowledge sharing to organizational performance. This study examines this linkage and provides empirical support for this relationship, while simultaneously pointing to an important type of knowledge sharing that occurs within organizations, referred to as peer knowledge sharing.

Peer knowledge sharing and organizational performance: the role of leadership support and knowledge management success

Innovation and its impacts on business performance are strategically vital deliberations for modern business organizations In this study, we examine how innovation performance affects two different facets of firm performance: market performance and financial performance Many studies address the relationship between innovation and business performance, but few empirical studies analyze the interplay between those variables Research results reveal a suppression effect of market performance on the innovation–financial performance relationship We find a negative direct relationship between innovation and financial performance; however, market performance reverses this negative effect to a positive total influence through its suppression effect This result indicates the vital role of market performance in converting innovation to positive financial outcomes The proposed mediation model is relevant regardless of the set of firm-level and environmental contingency variables

Understanding the links among innovation performance, market performance and financial performance

Purpose – The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers, from which it develops factual inferences for the role of marketing in corporations.Design/methodology/approach – A content analysis on online job announcements is used to define the role inventory of the marketing manager.Findings – The findings reveal that marketing managers are responsible for six role dimensions in the organization. The marketing manager's assigned roles are for the management of promotion‐related activities of the company, rather than for managing other marketing mix elements. Communicational and relational (internal and external) role clusters are the most frequently addressed of marketing managers' responsibilities. Knowledge development and injection of market and marketing knowledge into the company's value network is another of the major role dimensions. Increasing financial pressures on companies mean that the outcomes of marketing actions must be measurab...

http://marketingway.persiangig.com/document/en.articles/The%20organizational%20roles.pdf

The organizational roles of marketing and marketing managers

Linking account portfolio management to customer information: Using customer satisfaction metrics for portfolio analysis

This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship between the importance attached to metrics and firm performance. The data collected from a sample of 145 Turkish firms via a structured questionnaire derived from the literature reveals that the most importance is attached to consumers’ attitudes metrics. Economic value added and customer lifetime value are the least important metrics in performance evaluation. No significant relationship occurs between the importance that executives attach to metrics and firm performance. Managerial implications and future research opportunities will be presented at the end. The study is, as far as is known, the first attempt at aiming to explore marketing metrics in Turkey, and one of a limited number of studies in emerging economies.

/pdf/marketing-performance-measurement-marketing-metrics-in-e9qqtl381g.pdf

Marketing performance measurement: marketing metrics in Turkish firms

Corporate reputation has long been recognized as a valuable asset, and several studies have investigated the relationship between reputation and various performance measures. However, researchers have reached conflicting results for companies in developed countries, indicating positive, conditionally positive and even no relationship. This study finds that a portfolio of highly admired firms in an emerging economy earns about 10 percent less than that market's overall portfolio annually and discusses possible explanations for this finding.

https://link.springer.com/content/pdf/10.1057%2Fcrr.2011.3.pdf

Osman Gök

Papers

Understanding the links among innovation performance, market performance and financial performance

The organizational roles of marketing and marketing managers

Linking account portfolio management to customer information: Using customer satisfaction metrics for portfolio analysis

Marketing performance measurement: marketing metrics in Turkish firms

Does Corporate Reputation Improve Stock Performance in an Emerging Economy? Evidence From Turkey