Trust: The Social Virtues and the Creation of Prosperity

行銷硏究 : Marketing research

Open Innovation: The New Imperative for Creating and Profiting from Technology

Measurement of the process of innovation is critical for both practitioners and academics, yet the literature is characterized by a diversity of approaches, prescriptions and practices that can be confusing and contradictory. Conceptualized as a process, innovation measurement lends itself to disaggregation into a series of separate studies. The consequence of this is the absence of a holistic framework covering the range of activities required to turn ideas into useful and marketable products. We attempt to address this gap by reviewing the literature pertaining to the measurement of innovation management at the level of the firm. Drawing on a wide body of literature, we first develop a synthesized framework of the innovation management process consisting of seven categories: inputs management, knowledge management, innovation strategy, organizational culture and structure, portfolio management, project management and commercialization. Second, we populate each category of the framework with factors empirically demonstrated to be significant in the innovation process, and illustrative measures to map the territory of innovation management measurement. The review makes two important contributions. First, it takes the difficult step of incorporating a vastly diverse literature into a single framework. Second, it provides a framework against which managers can evaluate their own innovation activity, explore the extent to which their organization is nominally innovative or whether or not innovation is embedded throughout their organization, and identify areas for improvement.

/pdf/innovation-management-measurement-a-review-2ulub0c559.pdf

Innovation management measurement: A review

Historically, management theory has ignored the constraints imposed by the biophysical (natural) environment. Building upon resource-based theory, this article attempts to fill this void by proposing a natural-resource-based view of the firm—a theory of competitive advantage based upon the firm's relationship to the natural environment. It is composed of three interconnected strategies: pollution prevention, product stewardship, and sustainable development. Propositions are advanced for each of these strategies regarding key resource requirements and their contributions to sustained competitive advantage.

A natural resource-based view of the firm

http://sgounaris.yolasite.com/resources/An%20Empirically%20Based%20Typology%20of%20Product%20Innovativeness%20For%20New%20Financial%20Services.pdf

An empirically‐based typology of product innovativeness for new financial services: Success and failure scenarios

Success Factors for Service Innovation: A Meta-Analysis

New Service Development: An Analysis of 27 Years of Research

Considers the brand and store choice behaviour of grocery shoppers and explores relationships among consumer characteristics, brand choice criteria and store selection criteria. A survey was carried out to collect data on demographic profiles and decision criteria of shoppers in the Greek grocery sector. The data were collected through in‐store, personal interviews and subsequently analysed using descriptive as well as optimal scaling methods. The data reveal asymmetric evaluations of choice criteria and some clear and interesting patterns regarding the two choice processes. In addition, several associations between brand and store preferences are identified and related to specific demographic characteristics of the consumers. The present work is a first attempt at addressing these issues in the grocery Greek market and leaves considerable room for further research.

Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sector

https://isiarticles.com/bundles/Article/pre/pdf/18052.pdf

Paulina Papastathopoulou

Papers

An empirically‐based typology of product innovativeness for new financial services: Success and failure scenarios

Success Factors for Service Innovation: A Meta-Analysis

New Service Development: An Analysis of 27 Years of Research

Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sector

Intraorganizational information and communication technology diffusion: Implications for industrial sellers and buyers