P
Petya Koleva
Publications - 1
Citations - 108
Petya Koleva is an academic researcher. The author has contributed to research in topics: Strategic planning. The author has an hindex of 1, co-authored 1 publications receiving 100 citations.
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Exploring Strategy: Text and Cases
TL;DR: Marketing strategy Wikipedia Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.