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Petya Koleva

Publications -  1
Citations -  108

Petya Koleva is an academic researcher. The author has contributed to research in topics: Strategic planning. The author has an hindex of 1, co-authored 1 publications receiving 100 citations.

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Exploring Strategy: Text and Cases

TL;DR: Marketing strategy Wikipedia Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.