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Exploring Strategy: Text and Cases
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Marketing strategy Wikipedia Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.Abstract:
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Performance measures and metrics in outsourcing decisions: a review for research and applications
TL;DR: In this paper, a taxonomy of performance measures and metrics (PMMs) used in outsourcing decisions is presented and a list of specific tools and techniques for PMMs in outsourcing is discussed.
Journal ArticleDOI
Farmers` motives for diversifying their farm business : the influence of family
TL;DR: In this article, the authors examined the motives underlying decisions by farmers to start new ventures outside conventional agriculture and assessed the importance of the farm family situation in formulating these motives, finding that the motives for starting new ventures were dependent on the situation of the family, but that the two groups of indicators identified influenced these motives in opposite ways.
Journal ArticleDOI
Benefits management: Lost or found in translation
TL;DR: In this paper, a theoretical lens of translation is used to examine the impact of benefits management on project management and its adoption by organizations, focusing on the processes through which management ideas spread and influence management practice.
Journal ArticleDOI
Modified Carroll’s Pyramid of Corporate Social Responsibility to Enhance Organizational Performance of SMEs Industry
TL;DR: In this paper, a modified version of the Carrolls' pyramid of CSR is proposed for small medium enterprises (SMEs) in the context of Industry 40, Cleaner Production, and circular economy.
Journal ArticleDOI
Harnessing network-based intellectual capital in online academic networks. From the organizational policies and practices towards competitiveness
TL;DR: This paper investigates the standpoints and practices of university members from European developing countries regarding the harnessing of the intellectual capital (IC) within online academic social networks and proposes a research model for addressing the network-based IC from a competitive advantage perspective.