Q
Qi Wang
Researcher at China Europe International Business School
Publications - 16
Citations - 2106
Qi Wang is an academic researcher from China Europe International Business School. The author has contributed to research in topics: Word of mouth & Competition (economics). The author has an hindex of 10, co-authored 16 publications receiving 1775 citations. Previous affiliations of Qi Wang include Binghamton University.
Papers
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Journal ArticleDOI
Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning
Yubo Chen,Qi Wang,Jinhong Xie +2 more
TL;DR: In this paper, the authors designed three longitudinal, quasi-experimental field studies to examine three issues regarding the two types of social interaction: (1) their differential impact on product sales, (2) their lifetime effects, and (3) their interaction effects.
Journal ArticleDOI
Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning
Yubo Chen,Qi Wang,Jinhong Xie +2 more
TL;DR: In this paper, the authors design three longitudinal, quasi-experimental field studies to examine three issues regarding the two types of social interaction: (1) their differential impact on product sales, (2) their lifetime effects, and (3) their interaction effects.
Journal ArticleDOI
The Role of Marketing in Social Media: How Online Consumer Reviews Evolve ☆
Yubo Chen,Scott Fay,Qi Wang +2 more
TL;DR: This article examined the relationship between consumer posting behavior and marketing variables, such as product price and quality, and explored how these relationships evolve as the Internet and consumer review websites attract more universal acceptance.
Journal ArticleDOI
The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
Yubo Chen,Scott Fay,Qi Wang +2 more
TL;DR: This article examined the relationship between consumer posting behavior and marketing variables, such as product price and quality, and explored how these relationships evolve as the Internet and consumer review websites attract more universal acceptance.
Journal ArticleDOI
Should Ad Spending Increase or Decrease Before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management
TL;DR: In this article, the authors empirically demonstrate that adjustments to pre-recall advertising spending can be used as a tool to moderate the negative effect of product recall on stock market value, depending on the direction of advertising adjustment and recall characteristics.