R
Rachel Davies-Cooper
Publications - 2
Citations - 367
Rachel Davies-Cooper is an academic researcher. The author has contributed to research in topics: New product development & Contingency theory. The author has an hindex of 2, co-authored 2 publications receiving 366 citations.
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Environmental Uncertainty, Organizational Integration, and New Product Development Effectiveness: A Test of Contingency Theory
TL;DR: Souder et al. as mentioned in this paper explored the interplay between technical and market uncertainty, integration, and new-product development effectiveness in terms of such indicators as NPD cycle time, prototype development proficiency, design change frequency (a negative performance indicator), and product launch proficiency.