William E. Souder

TL;DR: Moenaert and Souder as discussed by the authors developed a causal framework to describe the determinants of successful information transfer between marketing and R&D in the development of technologically new products, and proposed a nomological network which interrelates integration mechanisms, interfunctional information transfer, uncertainty reduction and new product innovation success.

TL;DR: In this paper, the authors examined the R&D/marketing interface conditions found within an extensive data base of new product development innovation projects and discussed the incidence of different types of problems between these two important functions and the effects of these observations on project outcomes.

TL;DR: Moenaert et al. as mentioned in this paper examined the interaction between marketing and R&D in 40 technologically innovative Belgian companies to examine the effect of formalization of projects, decentralization, positive interfunctional climate, and role flexibility.

TL;DR: In this paper, the authors used an ex post facto research design to test the propositional model and found that successful project teams are characterized by a maximum uncertainty reduction during planning, i.e., by maximum decrease of R&D and marketing task variability, and a maximum increase of task analyzability.

TL;DR: It is argued that the synergistic results of integration can best be understood as a within-role increase of uncertainty reduction, and a between-role convergence of functional uncertainty reduction.