Robert L. Underwood

TL;DR: This article provided a theoretical framework for understanding the communicative effects of product imagery on attention to the brand, specifically, the attentional effects of incorporating a picture or illustration of the product on the packaging of a product.

TL;DR: The authors forwards packaging as a product-related attribute critical to product symbolism/self concept, based on existing frameworks (customer-based brand equity, consumer-brand relationships, product symbolism and self concept).

TL;DR: In this article, the authors propose a framework illustrating the role of social identification in the construction of brand equity for services marketers, focusing on one service industry, the sports marketplace, an industry typified by exceedingly high levels of identification between consumer and market offering.

TL;DR: This article examined the impact of product imagery (on packages) on consumers' beliefs about the brand and their evaluations of both the product and package, and found that product imagery can influence consumers' perceptions of the brand.

TL;DR: In this paper, a method for assessing residents' satisfaction with community-based services is developed and tested using four samples, which is based on the theoretical notion that consumer satisfaction with individual government services (e.g., police, fire/rescue, and library), business services (i.e., banking/savings, insurance, and department stores), and nonprofit services such as alcohol/drug abuse services, crisis intervention, and religious services) affect satisfaction with the community at large (global community satisfaction).