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Rohit Verma

Researcher at Cornell University

Publications -  162
Citations -  6152

Rohit Verma is an academic researcher from Cornell University. The author has contributed to research in topics: Service (business) & Hospitality industry. The author has an hindex of 43, co-authored 153 publications receiving 5643 citations. Previous affiliations of Rohit Verma include University of Utah & DePaul University.

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An analysis of the supplier selection process

TL;DR: In this paper, the authors examined the difference between managers' rating of the perceived importance of different supplier attributes and their actual choice of suppliers in an experimental setting and found that although managers say that quality is the most important attribute for a supplier, they actually choose suppliers based largely on cost and delivery performance.
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Service Innovation and Customer Choices in the Hospitality Industry

TL;DR: In this article, the authors analyzed the impact of service innovation on customers' choices within the hotel and leisure industry and discussed the influence of the creation of new services on both service development and operational strategy.
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Multiple Raters in Survey-Based Operations Management Research: A Review and Tutorial

TL;DR: A review of common methods for assessing the degree of reliability and agreement of the responses provided by multiple raters within a given organization to a set of qualitative questions is provided.
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Using conjoint analysis to help design product platforms

TL;DR: In this article, the authors illustrate how one can combine different conjoint analysis studies, each containing a core of common attributes, to help design product platforms that serve as the foundation for multiple derivative products.
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The Impact of Service System Design and Flow Experience on Customer Satisfaction in Online Financial Services

TL;DR: In this article, the authors examine customer satisfaction in retailing and e-commerce settings, yet online financial services have received little research attention, and propose a method to understand customer satisfaction with financial services.