R
Roland Gau
Researcher at University of Illinois at Urbana–Champaign
Publications - 22
Citations - 1341
Roland Gau is an academic researcher from University of Illinois at Urbana–Champaign. The author has contributed to research in topics: Subsistence agriculture & Literacy. The author has an hindex of 15, co-authored 21 publications receiving 1175 citations. Previous affiliations of Roland Gau include University of Texas at El Paso & National Chiao Tung University.
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Journal ArticleDOI
Understanding the inherent complexity of sustainable consumption: A social cognitive framework
Marcus Phipps,Lucie K. Ozanne,Michael G. Luchs,Saroja Subrahmanyan,Sommer Kapitan,Jesse R. Catlin,Roland Gau,Rebecca Walker Naylor,Randall L. Rose,Bonnie Simpson,Todd Weaver +10 more
TL;DR: In this paper, the authors explore the potential of a theoretical framework, based on social cognitive theory (SCT), to inspire future research into sustainable consumption, which provides a dynamic perspective on sustainable consumption through exploring the interactive nature of personal, environmental and behavioral factors of consumption.
Journal ArticleDOI
Thermal cracking in disc brakes
Thomas J. Mackin,Steven C. Noe,K.J. Ball,B.C. Bedell,D.P. Bim-Merle,M.C. Bingaman,D.M. Bomleny,G.J. Chemlir,D.B. Clayton,H.A. Evans,Roland Gau,J.L. Hart,J.S. Karney,B.P. Kiple,R.C. Kaluga,P. Kung,A.K. Law,D. Lim,R.C. Merema,B.M. Miller,T.R. Miller,T.J. Nielson,T.M. O'Shea,M.T. Olson,H.A. Padilla,B.W. Penner,C. Penny,R.P. Peterson,V.C. Polidoro,A. Raghu,B.R. Resor,B.J. Robinson,D. Schambach,B.D. Snyder,E. Tom,R.R. Tschantz,B.M. Walker,K.E. Wasielewski,T.R. Webb,S.A. Wise,R.S. Yang,R.S. Zimmerman +41 more
TL;DR: In this paper, the authors used a finite element analysis to determine the temperature profile of the disc brake rotor and calculated the strain amplitude to predict the number of high-g braking cycles to failure.
Journal ArticleDOI
Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation
TL;DR: In this paper, the authors use insights gained from the unique context of subsistence marketplaces, or the base of the pyramid, to put forth a sustainable market orientation for businesses, using qualitative research and case studies of businesses, ingraining social good in a product relevant sense is argued to be central and essential for businesses in subsistence contexts to be successful.
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Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing
TL;DR: In this article, the authors describe the findings of an immersive program of field research on consumers living in poverty in South India and the lessons learned from the development and operation of educational interventions designed to enhance the marketplace literacy of these consumers.