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Roland Gau

Researcher at University of Illinois at Urbana–Champaign

Publications -  22
Citations -  1341

Roland Gau is an academic researcher from University of Illinois at Urbana–Champaign. The author has contributed to research in topics: Subsistence agriculture & Literacy. The author has an hindex of 15, co-authored 21 publications receiving 1175 citations. Previous affiliations of Roland Gau include University of Texas at El Paso & National Chiao Tung University.

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Understanding the inherent complexity of sustainable consumption: A social cognitive framework

TL;DR: In this paper, the authors explore the potential of a theoretical framework, based on social cognitive theory (SCT), to inspire future research into sustainable consumption, which provides a dynamic perspective on sustainable consumption through exploring the interactive nature of personal, environmental and behavioral factors of consumption.
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Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation

TL;DR: In this paper, the authors use insights gained from the unique context of subsistence marketplaces, or the base of the pyramid, to put forth a sustainable market orientation for businesses, using qualitative research and case studies of businesses, ingraining social good in a product relevant sense is argued to be central and essential for businesses in subsistence contexts to be successful.
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Designing marketplace literacy education in resource-constrained contexts: Implications for public policy and marketing

TL;DR: In this article, the authors describe the findings of an immersive program of field research on consumers living in poverty in South India and the lessons learned from the development and operation of educational interventions designed to enhance the marketplace literacy of these consumers.