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Michael G. Luchs

Researcher at College of William & Mary

Publications -  29
Citations -  3006

Michael G. Luchs is an academic researcher from College of William & Mary. The author has contributed to research in topics: Sustainable consumption & Sustainability. The author has an hindex of 16, co-authored 28 publications receiving 2368 citations. Previous affiliations of Michael G. Luchs include University of Texas at Austin.

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The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

TL;DR: In this paper, the authors demonstrate that consumers associate higher product ethicality with gentleness-related attributes and lower product ethics with strength-related ones, and as a consequence, the positive effect of product sustainability on consumer preferences is reduced when strengthrelated attributes are valued, sometimes even resulting in preferences for less sustainable product alternatives.
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Sustainable Consumption: Opportunities for Consumer Research and Public Policy:

TL;DR: In this article, the authors explore sustainable consumption and consider possible roles for marketing and consumer researchers and public policy makers in addressing the many sustainability challenges that pervade the planet, and propose a macro-institutional approach to fostering sustainability.
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Understanding the inherent complexity of sustainable consumption: A social cognitive framework

TL;DR: In this paper, the authors explore the potential of a theoretical framework, based on social cognitive theory (SCT), to inspire future research into sustainable consumption, which provides a dynamic perspective on sustainable consumption through exploring the interactive nature of personal, environmental and behavioral factors of consumption.
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Perspective: The Emergence of Product Design as a Field of Marketing Inquiry†

TL;DR: A conceptual model of product design is proposed and definitions for (a) product design and (b) the product design process are offered and suggestions for future research on product design are offered.
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Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect

TL;DR: In this paper, the authors investigated the effect of personality on sustainable consumer behavior and found that more agreeable and more open consumers are more likely to place importance on and to act on social and environmental concerns.