Rebecca Walker Naylor

TL;DR: In this paper, the authors demonstrate that consumers associate higher product ethicality with gentleness-related attributes and lower product ethics with strength-related ones, and as a consequence, the positive effect of product sustainability on consumer preferences is reduced when strengthrelated attributes are valued, sometimes even resulting in preferences for less sustainable product alternatives.

TL;DR: In this paper, the authors explore the potential of a theoretical framework, based on social cognitive theory (SCT), to inspire future research into sustainable consumption, which provides a dynamic perspective on sustainable consumption through exploring the interactive nature of personal, environmental and behavioral factors of consumption.

TL;DR: In this paper, behavioral experiments represent a potentially valuable and currently underutilized approach for gaining insight into logistics and supply chain decision making that is commonly characterized by departures from rational thought.

TL;DR: In this paper, the authors discuss and illustrate an expanded set of options and benefits across the consumption cycle: from acquisition to usage and disposition, and an underlying theme is the separation of material ownership from the extraction of consumer benefits.

TL;DR: This article found that consumers' confidence in their publically stated choices can be diminished if observed others make the same choice but justify the choice using different reasoning, rather than due to a desire to affiliate with the observed other.