R
Rong Huang
Researcher at Saint Anselm College
Publications - 20
Citations - 966
Rong Huang is an academic researcher from Saint Anselm College. The author has contributed to research in topics: Tourism & Strategic planning. The author has an hindex of 10, co-authored 18 publications receiving 801 citations. Previous affiliations of Rong Huang include Desautels Faculty of Management & McGill University.
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How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix
Rong Huang,Emine Sarigöllü +1 more
TL;DR: In this article, the authors examined the relation between brand awareness and market outcome and found that consumers' brand usage experience contributes to brand awareness, implying that experience precedes awareness in some contexts.
Book ChapterDOI
How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix
Rong Huang,Emine Sarigöllü +1 more
TL;DR: In this article, the authors investigated the relation between brand awareness and market outcome, and found that consumer's brand usage experience contributes to brand awareness, implying that experience precedes awareness in some contexts.
Journal ArticleDOI
Benefits Segmentation of Visitors to Latin America
Emine Sarigöllü,Rong Huang +1 more
TL;DR: In this paper, the authors present an effective segmentation of Latin American tourists and thereby provide invaluable input and guidance for destination marketers in regard to strategic planning for the region's tourist provision.
Journal ArticleDOI
From single-use to multi-use: Study of consumers' behavior toward consumption of reusable containers.
TL;DR: There are cultural differences in the way context impacts intentions and behavior in that Asians (Westerners) are influenced by context to increase reusable containers consumption through motivation (attitudes) and attitude is a significantly stronger predictor of intentions for Westerners than Asians.
Posted Content
Assessing Satisfaction with Core and Secondary Attributes
Rong Huang,Emine Sarigöllü +1 more
TL;DR: The authors assesses visitor satisfaction with the core and secondary attributes of a tourist destination, using two conventional methods, stated and derived importance, and show the importance of core attributes are recoverable equally well, regardless of the method.