R
Rong Huang
Researcher at Saint Anselm College
Publications - 20
Citations - 966
Rong Huang is an academic researcher from Saint Anselm College. The author has contributed to research in topics: Tourism & Strategic planning. The author has an hindex of 10, co-authored 18 publications receiving 801 citations. Previous affiliations of Rong Huang include Desautels Faculty of Management & McGill University.
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Inspiring awe in consumers: Relevance, triggers, and consequences
TL;DR: In this article, the authors examined contents of tweets containing the word "awe" and found that it was frequently used in people's voluntary expressions and that products could elicit awe among a significant portion of consumers.
Posted Content
Benefit Segmentation of Tourists to the Caribbean
Rong Huang,Emine Sarigöllü +1 more
TL;DR: In this article, four distinct segments are identified based on the benefits sought and they are profiled with respect to demographics, travel behaviour, expectations about the infrastructure, local environment, services and costs, as well as the visitors' personalities and interests.
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Consumer product use behavior throughout the product lifespan: A literature review and research agenda.
TL;DR: In this paper, a five-stage framework was developed to delineate the relationship between consumer perceived value and product use behavior across five stages; namely, pre-acquisition, early use, middle use, late use, and pre-disposal.
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This Won’t Last Forever: Benefits and Costs of Anticipatory Nostalgia
TL;DR: In four studies, it is shown that marketing communications can elicit anticipatory nostalgia, and this emotion can either enhance or reduce consumer enjoyment of the experience, depending on the experience valence or the individual’s level of life satisfaction.
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A qualitative study on internal motivations and consequences of consumer upcycling
TL;DR: Wang et al. as discussed by the authors investigated consumer upcycling behavior, a consumer-determined Circular Economy (CE) practice, and developed a holistic framework representing the internal motivations and consequences of consumer upcycling.