MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

체험마케팅(Experiential Marketing)의 오해와 진실

Preface 1. Wave Theory of Optical Waveguides 2. Planar Optical Waveguides 3. Optical Fibers 4. Couple Mode Theory 5. Nonlinear Optical Effects in Optical Fibers 6. Finite Element Method 7. Beam Propagation Method 8. Staircase Concatention Method 9. Planar Lightwave Circuits 10. Theorems and Formulas Appendix

Fundamentals of optical waveguides

http://ieeexplore.ieee.org/iel5/5/31325/01456922.pdf

An introduction to optical waveguides

DOI: 10.1002/adom.201801433 Scientific American selects plasmonic sensing as the top 10 emerging technologies of 2018.[15] Almost every single new plasmonic or photonic structure would be explored to test its sensing ability.[16–29] These works tend to report the sensing performance of their own structure. Some declare that their sensitivity breaks the world record. However, there is still a missing literature on what the world record really is, the gap between the experiments and the theoretical limit, as well as the differences between metal-based plasmonic sensors and dielectric-based photonic sensors. To push plasmonic and photonic sensors into industrial applications, an optical sensing technology map is absolutely necessary. This review aims to cover a wide range of most representative plasmonic and photonic sensors, and place them into a single map. The sensor performances of different structures will be distinctly illustrated. Future researchers could plot the sensing ability of their new sensors into this technology map and gauge their performances in this field. In this review, we focus on optical refractive index (RI) sensors with no fluorescent labeling required. We will utilize two parameters to characterize and compare the performance of optical RI sensors: sensitivity to RI change (denoted by symbol SRI) and figure of merit (in short, FoM). For simplicity, we restrict our discussions to bulk RI change, where the change in RI occurs within the whole sample. There is another case where the RI variation occurs only within a very small volume close to the sensor surface. This surface RI sensitivity is proportional to the bulk RI sensitivity, the ratio of the thickness of the layer within which the surface RI variation occurs, and the penetration depth of the optical mode.[6] The bulk RI sensitivity defines the ratio of the change in sensor output (e.g., resonance angle, intensity, or resonant wavelength) to the bulk RI variations. Here, we limit our discussions to the spectral interrogations and the bulk RI sensitivity SRI is given by[3,5–7,30]

Optical Refractive Index Sensors with Plasmonic and Photonic Structures: Promising and Inconvenient Truth

Purpose – The paper aims to measure customer experience in Indian banks. This study examines the 14 factors of customer experience and identifies their impact on customer satisfaction. Design/methodology/approach – In this study, psychometric scale development procedure is followed comprising with the steps of item generation and selection, scale refinement and scale validation. A one-way ANOVA test is applied to identify the relationship between 14 experience factors and demographics of respondents. Findings – The findings of the study present a 41-item 14 factor reliable and valid customer experience scale among which “convenience” appears as the most significant among all the factors. Research limitations/implications – This study concentrates on a sector-specific scale, whereas a generalized scale that can be applied in other service sectors should be developed. In comparison with previous studies, the results of the current study provide a more absolute coverage and understanding of various touch poi...

Measuring customer experience in banks: scale development and validation

We report a stable, robust, and extremely sensitive refractive index sensor based on long period gratings written in optical fibers (LPFGs). By splitting the LPFG transmission spectrum at its phase-matching turn-around point, we show that it is possible to achieve an ultra-high sensitivity (∼2500 nm per refractive index unit) for biological/chemical samples. The splitting has been achieved by introducing an optical path difference of ∼0.39 μm between the core and cladding modes within the grating region of the optical fiber. In contrast to the widely used surface plasmon resonance (SPR) based sensors, no bulky prism, circulator or metal deposition is required in our sensor, making the present sensor extremely accurate, very compact and cost effective. We also demonstrate that a simultaneous measurement of refractive index and temperature/strain can be carried out using this sensor.

/pdf/long-period-fiber-grating-based-temperature-compensated-high-549v1g6c2w.pdf

Long period fiber grating based temperature-compensated high performance sensor for bio-chemical sensing applications

Potential of near infrared spectroscopy (NIRS) in the wavelength range of 900-1700 nm for determination of sweetness (total soluble solids, TSS); sourness (acidity) and their ratio for 5 cultivars of apple was studied. Partial least square and multiple linear regression (MLR) employing pre-processing techniques were carried out. MLR models were found to be the best for prediction after treating the spectral data with multiple scatter correction technique. The multiple correlation coefficients for calibration and validation were found to be 0.887, 0.745 °Brix for TSS, 0.890, 0.752 % for acidity and 0.893, 0.751 for acidity/TSS ratio, respectively. The standard errors of calibration, prediction, biases and differences in them were low, which indicated that NIRS has potential to predict internal quality of apple non-destructively.

Non-destructive prediction of quality of intact apple using near infrared spectroscopy

Purpose




Due to its impact on business performance total quality management (TQM) has gained a lot of importance by businessmen, managers, practitioners, and research scholars over the last 20 years. Therefore, the purpose of this paper is to critically assess the literature on TQM and find out the areas where future research is required.




Design/methodology/approach




To achieve this purpose the articles published in the last 20 years were studied in a systematic way and a snapshot of the same was prepared in the tabular format with points such as year and journal of publication, application and country, statistical method used, and findings of the study such as practices and impact of TQM. After identifying the practices and impact of TQM a quality tool “Pareto Analysis” was applied on them for development of the model.




Findings




The findings provide the practices of TQM and its impact on the performance of a business. The gaps from the literature have been identified and areas for future research have been suggested. On the basis of the findings a generalized framework of TQM has been suggested which can be applicable irrespective of the sector.




Practical implications




The research will help academicians and future researchers to have a clear understanding of TQM in different rosters.




Originality/value




Ample literature is available on TQM but in the best knowledge of authors no study has taken place to integrate the reviews and findings of 102 research papers of the last two decades.

Total quality management: a critical literature review using Pareto analysis

Purpose – The purpose of this paper is to identify and evaluate the critical success factors which make the dimensions for measuring customer experience (CE) in banking organizations more effective and purposeful. These critical success factors have been prioritized in order to find out which is more important for the five threshold dimensions to achieve favourable CE.Design/methodology/approach – The paper examines the critical success factors of CE which have been identified from the literature survey and through expert's opinion have finally confirmed in context of this study on banking organizations. Further, analytic hierarchy process (AHP) has been used in order to evaluate the identified 14 critical factors of CE and to find their priorities for success in banking organizations.Findings – On the basis of the proposed hierarchical model, the findings suggest that the factors such as convenience, employees, online functional elements, and servicescape are critical for measuring CE in banking organiza...

Ruchi Garg

Papers

Measuring customer experience in banks: scale development and validation

Long period fiber grating based temperature-compensated high performance sensor for bio-chemical sensing applications

Non-destructive prediction of quality of intact apple using near infrared spectroscopy

Total quality management: a critical literature review using Pareto analysis

Identifying and ranking critical success factors of customer experience in banks