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S.S. Mathur

Publications -  1
Citations -  1

S.S. Mathur is an academic researcher. The author has contributed to research in topics: Sales management & New product development. The author has an hindex of 1, co-authored 1 publications receiving 1 citations.

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Forecasting first owner sales of consumer durables

S.S. Mathur, +1 more
- 01 Mar 1974 - 
TL;DR: Mathur and Padley as discussed by the authors proposed an approach that could readily be used by marketing managers to quantify their intuitive ideas about new product behaviour in relation to economic and behavioural variables, and applied it to predict the sales of colour TV sets in the United Kingdom.