Journal ArticleDOI
Forecasting first owner sales of consumer durables
S.S. Mathur,H. Padley +1 more
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TLDR
Mathur and Padley as discussed by the authors proposed an approach that could readily be used by marketing managers to quantify their intuitive ideas about new product behaviour in relation to economic and behavioural variables, and applied it to predict the sales of colour TV sets in the United Kingdom.About:
This article is published in Industrial Marketing Management.The article was published on 1974-03-01. It has received 1 citations till now. The article focuses on the topics: Sales management & Business studies.read more
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Multiple subscriptions of mobile telephony: Explaining the diffusion pattern using sampling data
TL;DR: This paper aims to explain the diffusion of mobile telephony, taking the multiple-subscription phenomenon into consideration and shows that each type of adopters has a different diffusion pattern as a result of different saturation levels and delay factor for diffusion growth.
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Journal ArticleDOI
Growth in Ownership of Consumer Durables in the United Kingdom
TL;DR: In this article, the authors consider a dynamic model of demand for durable goods, where at any given time there is a long-term or equilibrium level of ownership towards which the community is moving, and test whether the substantial decreases in real prices of durable goods and the increases in real incomes in the post-war period affected longterm levels of ownership.
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Business and Economic Forecasting.
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techniques in marketing forecasting
TL;DR: In this paper, the authors show that although much of this forecasting is very good, a great deal of it is of poor quality and of doubtful value, and that it is used in a variety of ways such as in production planning, planning the sales force, setting advertising appropriations, estimating cash flow, assessing the need for innovation or diversification, and in considering the general position of the company in the future.