Oxford Dictionary of National BiographyEditors: MatthewColin and others 60 vols Price £7500: online personal subscription £295 per annum [www.oxforddnb.com] Oxford: Oxford University Press

'When I was your age,' my father was fond of telling me, 'I used to walk 5 miles through a foot of snow just to go to school.' I was impressed for a while, until I noticed that, as he got older, the distance got longer and the snow got deeper. Eventually, he claimed to have walked 20 miles through 6 feet of snow. I became even more suspicious when I found out from my grandmother that they had lived three blocks from school.

In an age of school buses and car-pooling parents, such stories, whether believable or not, conjure up visions of a world almost beyond the imaginations of today's children. I was reminded of that today by an email from my friend and Brandeis colleague Tom Pochapsky, who directed my attention to a fascinating article on the website of Beloit College (http://www.beloit.edu/mindset/2014.php). Each August since 1998, Beloit College has released the Beloit College Mindset List, which provides a look at the cultural background of the students entering college that fall. The creation of Beloit's Keefer Professor of the Humanities Tom McBride and former Public Affairs Director Ron Nief, it was originally created as a reminder to the Beloit faculty to be aware of dated references. As the website notes, 'it quickly became a catalog of the rapidly changing worldview of each new generation.'

So what's the worldview of the class of 2014? According to the latest list, here are a few of the things these 18-year-olds, born in 1992, have experienced - and not experienced:

• Few in the class know how to write in cursive.

• They find that email is just too slow, and they seldom if ever use snail mail. They text. Oh, God, do they text.

• To them, Clint Eastwood is better known as a sensitive film director than as vigilante cop Dirty Harry.

• For them, Korean cars have always been a staple on American highways.

• They've never recognized that pointing to their wrists was a request for the time of day.

• In their world, Czechoslovakia has never existed. There was no Berlin Wall, the Iron Curtain is a meaningless phrase, and Russia has never had a Communist government.

• There has never been a world without AIDS.

• The Beatles and the Rolling Stones are classical music.

• Toothpaste tubes have always stood up on their caps.

• There have always been women priests in the Anglican Church.

• Having hundreds of cable channels but nothing good to watch has always been the norm.

• The US public has never approved of the job the US Congress is doing.

• Most of them have never seen a long-playing record, or even a tape drive. If they have ever seen a typewriter, it was in a museum, possibly alongside a dial telephone.

• They have never lived in a world without personal computers, the Internet, CD-ROMs or laser printers.

There are, of course, many things they have experienced that we also experienced at the same age. Among these are automobiles, jet airplanes, color television sets, and the Chicago Cubs not having won the World Series. Another commonality has been the enduring hostility between the English and the French.

But they couldn't imagine life without PopTarts, juice boxes, and movies you can have on your home TV, and they have no idea how we could have survived in a world that required carbon paper.

All of which got me wondering: what would the scientific worldview be like for someone, let's say, just starting graduate school today (and therefore about 22 years of age)? Born in 1988, how would their scientific lives differ from the lives of the generations preceding them (including mine, which is the only one I really care about)? It makes for some interesting speculation:

• For today's budding biologists, DNA fingerprinting would have always existed. Actual fingerprinting would have been a recent invention, used primarily to secure laptop computers.

• Protein crystal structure determination would for them never be anything but a routine tool.

• Molecular biology would never have been a discipline in its own right. Instead, it would always have been a set of techniques, introduced to students in better high schools.

• They cannot imagine a world without kits to make experiments virtually automatic.

• Since the first free-living organism had its genome sequenced when they were 7 years old, they have grown up in the age of genomics. They have had access to the complete sequence of the human genome since they were in middle school.

• They have never attended a lecture given with slides from a carousel projector, and they may not have ever seen one given from overhead transparencies either. PowerPoint has been in use for virtually their entire lives.

• In their lifetime, no one has ever pipetted anything by mouth.

• DNA sequencing, peptide synthesis, chemical analysis, and gene synthesis have always been farmed out to specialty companies rather than done in one's own lab.

• They have almost certainly never seen anyone blow glass. In fact, many of them may not know that test tubes were ever made of anything but plastic.

• They have always had the option of going into the biotechnology industry.

• The term 'enzyme' has always referred to both protein and RNA.

• Evolution has always been under attack, and science and religion have largely been seen as incompatible.

• There have always been 'big science' projects in biology.

• Chemistry has always been a declining field in terms of student interest, and physics has always been the province of a small number of practitioners.

• Believe it or not, they have never known a world without cDNA microarrays.

• For them, 'Xerox' is a verb, Polaroid makes LCD TVs, and every piece of equipment is computer-controlled.

• They have never requested a reprint. They probably don't know what one is.

• They believe that no science was done before 2000. Any science not indexed on PubMed was not done either, even if it was done yesterday.

• They cannot imagine that there once was only a single Cell journal, and just one Nature as well.

I'm sure you could think of lots more. I know I could, but we had 10 feet of snow last night, and that 50-mile walk to school is going to take me a while.

The past is a foreign country.

본 연구는 21세기 기업경영의 가장 중요한 트렌드인 진정성의 효과를 조직-공중 관계성, 기업명성, 공중의 구매행동 차원에서 고찰하였다 특히, 이들 간의 관계에 대한 실증적 검증을 통해 PR학의 중심을 차지하고 있는 관계관리와 명성관리 논의를 확장시키고, 진정성의 결과로 조직효과 차원의 공중의 구매행동을 살펴봄으로써 기업경영에서 진정성의 실질적 중요성을 입증해내고자 하였다 연구결과, 공중은 진정성이 있다고 인식하는 기업과의 관계에 더 만족하는 것으로 나타났으며, 조직-공중관계의 질은 진정성이 구매행동의도에 미치는 영향에 있어 매개적 역할을 하는 것으로 검증되었다 또한 기업의 진정성은 공중의 기업명성에도 유의미한 영향을 미치고 이것이 구매행동이나 추천의도와 같은 행동적 결과로 이어져 조직효과성을 높이는 것으로 나타났다 반면 구매행동의도에 대한 진정성의 효과는 유의미하지 않아 기업의 진정성 그 자체가 바로 구매행동으로 이어지지 않는 것으로 입증되었다 즉, 진정성이 구매행동의도에 미치는 영향에 있어 조직-공중관계성, 기업브랜드의 명성이 완전 매개의 역할을 하는 것으로 나타나 기업의 재무적 경영성과와 효과창출에 있어 진정성의 실천을 통한 공중관계 관리와 기업명성의 구축이 무엇보다 중요함이 입증되었다 또한 본 연구는 제시한 모델의 설명력이 710%로 나타나 조직-공중관계성의 질, 기업명성을 매개로 하는 진정성의 효과 모델이 재무적 성과 측면에서의 조직효과 창출에 적용할 수 있는 모델임을 보여주고, 진정성의 상업화에 대한 주의와 함께 실무적 시사점을 제시하였다

진정성 (authenticity) 효과

The Work of Art in the Age of Mechanical Reproduction

The experience of grief is one of history’s most universal yet elusive themes, ever present even in peacetime but generated with almost intolerable intensity and frequency by wars. The practice of mourning, both public and private, provided essential consolation for those bereaved as a result of the Great War. Jay Winter admits that \"how healing occurs, and what quietens embitterment and alleviates despair can never be fully known\". Yet \"not to ask the question . . . is both to impoverish the study of history and to evade our responsibility as historians\" (116). If directed to every scholar individually, this injunction would indeed be outrageous – some of us must be allowed to indulge other interests in, say, laughter, labour, railways, sex, incunabula, or diplomacy. In fact, Winter is addressing historians of the Great War as if they were a team, an ideal rarely achieved in scholarship but to some extent realised in the conferences and collaborations associated with the Historial de la Grande Guerre at Péronne, which he helped establish. The collaborative approach suffuses this book, and the endnotes are strewn with warm and deserved acknowledgements of help from numerous colleagues. The effect is to suggest a series of lively and speculative seminars, complete with sometimes indistinct and half-explored images flashing onto the whiteboard from an overheated projector: the 31 illustrations are often dark and dim, in contrast to the splendidly sharp reproductions in Winter’s The Experience of World War I (1988). This is history in the making: inconclusive, uneven, but consistently exhilarating.

Sites of Memory, Sites of Mourning: the Great War in European Cultural History

This Framework is published as a website. With contributions from: Marcus Abbott, Laila Kitzler Ahfeldt, Tertia Barnett, Bruce Bishop, David Breeze, David Caldwell, Murray Cook, Neil Curtis, Audrey Dakin, Fiona Davidson, Stephen Driscoll, Iain Fraser, Shannon Fraser, Simon Gilmour, Moira Greig, Marta Diaz Guardamino, Mark Hall, Strat Halliday, Isabel Henderson, John Hughes, Fern Insh, Andy Meirion Jones, Siân Jones, Dianne King, Murdo Macdonald, Cait McCullagh, Peter McKeague, Adrian Maldonado, Gilbert Markus, Hugh Morrison, Colin Muir, Gordon Noble, Emma O’Riordan, John Picken, Edwina Proudfoot, John Raven, Anna Ritchie, Matthew Ritchie, Judith Roebuck, Christa Roodt, Nigel Ruckley, Jeff Sanders, Ian G Scott, Bill Stephens, Antonia Thomas, George Thomson, Sharon Webb, Iain Ross Wallace, Kelsey Jackson Williams

/pdf/future-thinking-on-carved-stones-in-scotland-a-research-3m8ihgcu62.pdf

Future Thinking on Carved Stones in Scotland: A Research Framework (Core Text)

Clearly the pattern of space in buildings can be expected to relate to the way that buildings are used to structure and reproduce social relations. As an archaeologist, wishing to infer social structure by its reflection in the building pattern, one may hope the relation may be reasonably direct. Here the formal geometrical method of access analysis is used to elucidate the pattern in a distinctive kind of prehistoric settlement form, and thence to elucidate the social structure which both produced it and was structured by it. The aim of this paper is to describe an archaeological application of access analysis, a means of investigating the relationship between spatial order and society. As presented below this is a technique based on the gamma analysis of Hillier & Hanson (1984), which looks at the patterns of relations between inhabitants and between inhabitants and strangers as they are reflected in the use of interior space, in terms of the patterns created by boundaries and entrances. This approach has received much criticism (see particularly Leach 1978) because of its extreme belief that spatial organization is a function of the form of social structure. The present writer believes that without taking the full Hillier & Hanson line, but by adopting more modest horizons, this formal and vigorous technique can be demonstrated to be of some value to others who believe that spatial order does carry some social information. There continues to be an increasing trend towards the interpretation of the archaeological remains of buildings, erstwhile architecture, in a social context, by analysis of their interior space (such as Smith 1978; Boast & Yiannouli 1986; Gilchrist 1988). To a certain extent this follows movements in architectural circles (e.g. Glassie 1975; Markus 1982:

/pdf/analysis-of-spatial-patterns-in-buildings-access-analysis-as-12hvmbl36h.pdf

Analysis of spatial patterns in buildings (access analysis) as an insight into social structure: examples from the Scottish Atlantic Iron Age

The excavation of a long timber-built structure of the early Neolithic near Callander (formerly Perthshire, now Stirling Council area) is described. The remains appear to be those of a structure measuring a maximum of c 24m by 8.5m with roughly straight sides and curved terminals, both of which have entrance gaps. About Im in from both terminals is an arc Of five posts; the interior is divided into between five and seven sections by these arcs and by a further three to five transverse screens or lines of posts. The pattern of division closely resembles that observed at the Neolithic site at Balbridie, Aberdeenshire 1 , and it is argued that Claish, like Baldbridie, was a roofed building. At both sites a central area unencumbered by many posts was created, and a relatively greater density of posts in the southern part of the structure perhaps indicates the presence of an upper floor. The relatively clear area contained two pits in which fires had been set, in one case on a layer of pot sherds. Similarities to other, but probably un-roofed, timber structures of the Neolithic of Perthshire and Fife are noted and it is suggested that there was an architectural 'vocabulary' in use in the early Neolithic in east-central Scotland. Thirteen samples were radiocarbon-dated. One, from a pit to the north of the structure containing material that may be from the flat-rimmed ware tradition, produced a calibrated range at 2 sigma of 1380-1120 BC. The other dates are on two kinds of sample: short-lived material (hazel nutshells and an emmer wheat grain) and wood charcoal. The former produced calibrated ranges between 3940-3640 and 3790-3380 BC, with distinct clumping around c 3800-3500. The charcoal produced ranges from 3970-3780 BC (oak) to 3790-3640 BC (birch). The remains of 60-68 pots were recovered, all but two being in the Carinated Bowl tradition. Only seven pieces of struck stone were recovered, but two of these were of pitchstone. The predominant charcoal recovered was oa

Sally Foster

Papers

Future Thinking on Carved Stones in Scotland: A Research Framework (Core Text)

Analysis of spatial patterns in buildings (access analysis) as an insight into social structure: examples from the Scottish Atlantic Iron Age

Claish, stirling: an early Neolithic structure in its context

History of soils and field systems.

Leslie Alcock, Kings and Warriors, Craftsmen and Priests in Northern Britain AD 550–850