S
Sara Dolnicar
Researcher at University of Queensland
Publications - 396
Citations - 16406
Sara Dolnicar is an academic researcher from University of Queensland. The author has contributed to research in topics: Tourism & Market segmentation. The author has an hindex of 68, co-authored 366 publications receiving 13559 citations. Previous affiliations of Sara Dolnicar include University of Vienna & Vienna University of Economics and Business.
Papers
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Journal ArticleDOI
Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?
Alan Pomering,Sara Dolnicar +1 more
TL;DR: In this article, the authors examined the Australian banking sector, which engages in and promotes its corporate social responsibility activities, to help fill this gap and found that consumer understanding of many of the social issues banks engage with is also low.
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The attitude-behaviour gap in sustainable tourism
Emil Juvan,Sara Dolnicar +1 more
TL;DR: This paper investigated why people who actively engage in environmental protection at home engage in vacation behavior which has negative environmental consequences, albeit unintentionally, and found that participants did not report changing their behaviour; instead, they offered a wide range of explanations justifying their tourist activities.
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A review of data-driven market segmentation in tourism
TL;DR: In this article, the authors provide a systematic overview of applications published in the last decades, outlines critical issues that often lead to overestimation of the validity of results and offers solutions or recommendations that help both the researcher to keep the critical issues in mind as well as the management to evaluate the validity and usefulness of the study.
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Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism
TL;DR: A systematics of segmentation approaches is proposed and the managerial usefulness of novel approaches emerging from this systematics is illustrated to offer academics and practitioners a menu of exploratory techniques that can be used to increase market understanding.
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The contribution of vacations to quality of life
TL;DR: The contribution of vacations to people's life satisfaction and quality of life (QOL) has recently attracted substantial attention among tourism researchers as discussed by the authors, however, most QOL scales do not include vacations: 7% explicitly measure vacations whereas 42% only include items relating to vacations within the broader Leisure domain.