S
Satish Jayachandran
Researcher at University of South Carolina
Publications - 20
Citations - 5697
Satish Jayachandran is an academic researcher from University of South Carolina. The author has contributed to research in topics: Marketing strategy & Marketing management. The author has an hindex of 15, co-authored 19 publications receiving 5230 citations. Previous affiliations of Satish Jayachandran include Steklov Mathematical Institute & Texas A&M University.
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Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
TL;DR: In this paper, the authors conduct a meta-analysis that aggregates empirical findings from the market orientation literature and find that market orientation-performance relationship is stronger in samples of manufacturing firms, in low power-distance and uncertainty-avoidance cultures, and in studies that use subjective measures of performance.
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The Role of Relational Information Processes and Technology Use in Customer Relationship Management
TL;DR: In this article, the authors examine the key drivers and outcome of relational information processes and the role of technology in implementing CRM using data collected from a diverse sample of firms and show that relational information process play a vital role in enhancing an organization's customer relationship performance.
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The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
TL;DR: This article conducted a meta-analysis of the firm capability-performance relationship using a mixed-effects model and found that marketing capability has a stronger impact on firm performance than research and development and operations capabilities.
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Marketing strategy: An assessment of the state of the field and outlook
TL;DR: This article provided an assessment of the state of the field of marketing strategy research and the outlook using institutional theory and developed an organizing framework to serve as a road map for assessing research in marketing strategy.
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Customer response capability in a sense-and-respond era: The role of customer knowledge process
TL;DR: In this paper, the authors examined how customer knowledge process influences customer response capability and the influence of customer response expertise and speed on performance of retailing firms, and the results highlight the importance of customer knowledge in enhancing customer response capabilities.