S
Satyabhushan Dash
Researcher at Indian Institute of Management Ahmedabad
Publications - 5
Citations - 57
Satyabhushan Dash is an academic researcher from Indian Institute of Management Ahmedabad. The author has contributed to research in topics: Product design & Brand equity. The author has an hindex of 3, co-authored 4 publications receiving 30 citations. Previous affiliations of Satyabhushan Dash include Indian Institute of Management Lucknow & Indian Institute of Management Indore.
Papers
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Self/other oriented green experiential values: Measurement and impact on hotel-consumer relationship
TL;DR: In this paper, the authors used a mixed-method approach and Holbrook's experiential value framework as theoretical underpinning to measure green experientially value (GEV) composed of self-oriented (utilitarian/hedonic) and other-oriented values.
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Measuring consumer design perceptions for digital devices: A multi-dimensional scale
TL;DR: In this paper, a multi-dimensional framework of consumer design perception is proposed to guide current digital device manufacturing brands about heterogeneity of the concept of design as it exists in a consumer's mind and how important it is to address those different dimensions effectively for an overall good package.
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An integrated framework for design perception and brand equity
TL;DR: In this article, the authors investigated the relationship between user-perceived product design and consumer-based brand equity by integrating three independent and diverse theoretical perspectives, namely design value framework, means-end chains, and brand equity theory.
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Effectiveness of Supply Chain Planning in Ensuring Availability of CD/NCD Drugs in Non-Metropolitan and Rural Public Health System
Sanjib K Sahu,Nagarajan Shyama,Maulik Chokshi,Tushar Mokashi,Satyabhushan Dash,Taruna Sharma,Amrita Pal,Akshata Gupta,Gautam Saxena +8 more
TL;DR: In this article , the authors evaluate the factors that have impeded access to affordable generic and essential drugs in non-metropolitan urban and rural India and find that while the acceptance of prescribing generic drugs has improved over the last decade, the use of branded drugs has been restricted only to complex cases or where generic drug efficacy has not been established.
Proceedings Article
An integrated framework for design perception and brand equity
TL;DR: By proposing a framework in line with the modern philosophy of design thinking, this work provides guidelines for practicing designers to work in conjunction with marketers, so as to create design elements that meet and shape consumers’ design needs, resulting in a positive consumer–brand relationship.