Showing papers by "Sharon Shavitt published in 2006"
TL;DR: It is proposed that people with both types of cultural orientations or backgrounds engage in desirable responding, albeit in distinct ways, and culturally relevant goals served by these distinct types of socially desirable responding are proposed.
Abstract: Research suggests that collectivists are more likely to engage in deception and socially desirable responding to maintain good relationships with others. In contrast, individualists are portrayed as candid and sincere because individualism encourages people to "be yourself." The authors propose that people with both types of cultural orientations or backgrounds engage in desirable responding, albeit in distinct ways. In Study 1, respondents from the United States compared with those from Singapore, and European Americans compared with Asian Americans, scored higher on self-deceptive enhancement (SDE)-the tendency to see oneself in a positive light and to give inflated assessment of one's skills and abilities- but lower on impression management (IM) by misrepresenting their self-reported actions to appear more normatively appropriate. In Studies 2 to 4, horizontal individualism as a cultural orientation correlated with SDE but not with IM, whereas horizontal collectivism correlated with IM but not with SDE. Further analyses examining (a) individual differences in the tendency to answer deceptively and (b) responses to behavioral scenarios shed additional light on the culturally relevant goals served by these distinct types of socially desirable responding.
307 citations
TL;DR: A review of the existing cross-cultural literature suggests that, although the contribution of the horizontal/vertical distinction is sometimes obscured by methods that conflate it with other dimensions, its impact is distinct from that associated with individualism-collectivism as discussed by the authors.
243 citations
TL;DR: This article found that store reputation has an impact on product judgments when either consumers' social-image goals are directly heightened or an interdependent self-construal, characterized by a greater concern with social identity, is salient.
60 citations
TL;DR: Shavitt, Lalwani, Zhang, & Torelli as mentioned in this paper have also called for further research on horizontal and vertical individualism and collectivism constructs, highlighting conceptual and structural issues that remain to be resolved and evaluate priming and other operational approaches to the study of horizontal and VE.
32 citations