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Ashok K. Lalwani

Researcher at Indiana University

Publications -  46
Citations -  1956

Ashok K. Lalwani is an academic researcher from Indiana University. The author has contributed to research in topics: Impression management & Service (business). The author has an hindex of 18, co-authored 43 publications receiving 1648 citations. Previous affiliations of Ashok K. Lalwani include University of Illinois at Urbana–Champaign & University of Florida.

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What is the relation between cultural orientation and socially desirable responding

TL;DR: It is proposed that people with both types of cultural orientations or backgrounds engage in desirable responding, albeit in distinct ways, and culturally relevant goals served by these distinct types of socially desirable responding are proposed.
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Service quality in retailing: relative efficiency of alternative measurement scales for different product‐service environments

TL;DR: In this article, the authors investigated the usefulness of SERVPERF, the perceptions component of SERVQUAL and a retail service quality scale (the DTR scale) in measuring the service quality of different product-service retail environments.
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The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research

TL;DR: A review of the existing cross-cultural literature suggests that, although the contribution of the horizontal/vertical distinction is sometimes obscured by methods that conflate it with other dimensions, its impact is distinct from that associated with individualism-collectivism as discussed by the authors.
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Motivated response styles: the role of cultural values, regulatory focus, and self-consciousness in socially desirable responding

TL;DR: Results indicated that individualism was associated with self-deceptive enhancement but not impression management, whereas collectivism was associatedWith impression management but not self- deceptive enhancement, and regulatory focus was found to mediate these relations.
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You Get What You Pay For? Self-Construal Influences Price-Quality Judgments

TL;DR: This paper found that people with a more interdependent (vs. independent) cultural self-construal have a greater tendency to use price information to judge quality, and that interdependents tend to be holistic thinkers who are more likely to perceive interrelations between the elements of a product.