Sharon Shavitt

TL;DR: This paper found that people cognitively rehearse product thoughts that appear appropriate for discussion in preparation for discussion, in order to tailor their responses in a strategic manner, as a mental rehearsal for the upcoming discussion without altering their personal views about the product.

TL;DR: This article investigated judgments when either the self or a salient individual was one of the targets and found that the salient target was perceived as more strongly associated with the frequent behavior than were the nonsalient targets, with one exception: when the self and other participants predominantly failed and the outcome was important, no such illusory correlation was shown.

TL;DR: The authors investigate cultural variations in the qualities that White Americans and Hispanic Americans believe power-holders should embody, and the situations in which these norms influence consumer satisfaction. But they find that white Americans are predisposed to apply to powerholders injunctive norms of treating others justly and equitably, whereas Hispanics are more likely to apply injunitional norms of caring for others compassionately.

TL;DR: This article showed that people tend to overestimate the relative degree of association between an infrequent or distinctive category of behavior and a minority group or target, an illusory correlation effect with implications for numerous social processes including stereotyping and product perception.