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Sharon Shavitt
Researcher at University of Illinois at Urbana–Champaign
Publications - 96
Citations - 7397
Sharon Shavitt is an academic researcher from University of Illinois at Urbana–Champaign. The author has contributed to research in topics: Consumer behaviour & Persuasion. The author has an hindex of 37, co-authored 95 publications receiving 6727 citations. Previous affiliations of Sharon Shavitt include Indiana University & Ohio State University.
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Journal Article
Horizontal and vertical orientations in cross-cultural consumer persuasion
Journal Article
Cultural values reflected in Chinese and U.S. advertisements: Examining the moderating role of media type and product characteristics
Jing Zhang,Sharon Shavitt +1 more