S
Sharon Shavitt
Researcher at University of Illinois at Urbana–Champaign
Publications - 96
Citations - 7397
Sharon Shavitt is an academic researcher from University of Illinois at Urbana–Champaign. The author has contributed to research in topics: Consumer behaviour & Persuasion. The author has an hindex of 37, co-authored 95 publications receiving 6727 citations. Previous affiliations of Sharon Shavitt include Indiana University & Ohio State University.
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The Use of Cues Depends on Goals: Store Reputation Affects Product Judgments When Social Identity Goals Are Salient
Kyoungmi Lee,Sharon Shavitt +1 more
TL;DR: This article found that store reputation has an impact on product judgments when either consumers' social-image goals are directly heightened or an interdependent self-construal, characterized by a greater concern with social identity, is salient.
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Stratification and segmentation: Social class in consumer behavior
TL;DR: The authors re-examine several core assumptions in marketing and consumer behavior, assumptions that may fit middle-class consumers better than they do working class consumers and offer an agenda for future research regarding advertising and consumer persuasion, material versus experiential purchases, conspicuous and compensatory consumption, and market segmentation.
Journal ArticleDOI
Anticipating Discussion about a Product: Rehearsing What to Say Can Affect Your Judgments
Ann E. Schlosser,Sharon Shavitt +1 more
TL;DR: The authors argue that the mere anticipation of group discussion can influence people's product attitudes and demonstrate that anticipating discussion shifts people's focus toward the criteria dominating what they are mentally rehearsing to discuss, leading to attitudes that are more extreme, more moderate, or similar to those of people not anticipating discussion.