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Using Multivariate Statistics

The following paper presents current thinking and research on fit indices for structural equation modelling. The
paper presents a selection of fit indices that are widely regarded as the most informative indices available to researchers.
As well as outlining each of these indices, guidelines are presented on their use. The paper also provides reporting
strategies of these indices and concludes with a discussion on the future of fit indices.

/pdf/structural-equation-modelling-guidelines-for-determining-muejvmc1az.pdf

Structural Equation Modelling: Guidelines for Determining Model Fit

Part I. Experimental Studies: 2. Experiment in psychology 3. Experiments on perceiving III Experiments on imaging 4-8. Experiments on remembering: (a) The method of description (b) The method of repeated reproduction (c) The method of picture writing (d) The method of serial reproduction (e) The method of serial reproduction picture material 9. Perceiving, recognizing, remembering 10. A theory of remembering 11. Images and their functions 12. Meaning Part II. Remembering as a Study in Social Psychology: 13. Social psychology 14. Social psychology and the matter of recall 15. Social psychology and the manner of recall 16. Conventionalism 17. The notion of a collective unconscious 18. The basis of social recall 19. A summary and some conclusions.

Remembering. A Study in Experimental and Social Psychology, Cambridge (University Press) 1964.

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Emotion and Adaptation

Statistical power and structural equation models in business research

Purpose – This paper extends Lawler's argument (in “An affect theory of social exchange”) that social exchanges can create a sense of shared responsibility to service settings, and predict that inseparability produces customer perceptions of shared responsibility for service outcomes, resulting in greater emotions. When emotions are positive, there should be increased loyalty to the service provider.Design/methodology/approach – A questionnaire was used to obtain cross‐sectional data pertaining to our model's constructs: inseparability, shared responsibility, emotional response, and service loyalty. A structural equation model evaluated the strength of relationships between these constructs.Findings – Support was found for the predicted relationships between inseparability and shared responsibility, shared responsibility and emotions, and emotions and service loyalty.Research limitations/implications – Inseparability and shared responsibility have not been measured before, and more research is needed to v...

Service providers and customers: social exchange theory and service loyalty

Nostalgia implies a yearning for the past, and the feeling or mood that accompanies nostalgia has the capacity to affect preferences for possessions that generate nostalgic responses (Holak and Havlena 1998). To examine this phenomenon, we ground a dual process model in Social Identity Theory, which has not been applied previously to studies of nostalgic consumer behavior. Using a structural equation model, empirical results show that consumers' intentions to purchase nostalgic products are simultaneously affected by a yearning for and attitudes about the past. Marketing implications and future research directions are discussed.

Attitudes and Emotions as Determinants of Nostalgia Purchases: An Application of Social Identity Theory

Shaun McQuitty is an Assistant Professor in the Department of Marketing at New Mexico State University, Adam Finn is the Ronald K. Banister Professor of Marketing in the Department of Marketing, Business Economics, and Law at the University of Alberta, and, James B. Wiley is Professor of Marketing Science at the Victoria University of Wellington. All correspondence should be addressed to Shaun McQuitty, Department of Marketing / MSC 5280, College of Business Administration and Economics, New Mexico State University, P.O. Box 30001, Las Cruces, New Mexico, 88003-8001. Phone (505) 646-1463. Fax (505) 646-1498. email: mcquitty@nmsu.edu. The authors would like to thank Mike Hyman, the editor, and three anonymous reviewers for their valuable comments regarding earlier drafts of this article.

/pdf/systematically-varying-consumer-satisfaction-and-its-4sit0lgea9.pdf

Systematically Varying Consumer Satisfaction and its Implications for Product Choice

Do-it-yourself (DIY) is an increasingly popular consumer behavior, but little is known about this large consumer segment. We undertake a depth interview study and review diverse literatures to develop a conceptual model of DIY behavior that explores the reasons why consumers DIY and the benefits they receive. The purpose of the model is to improve our understanding of a consumer segment that, in many ways, behaves differently from typical consumers. Research propositions are derived and discussions of implications and ideas for future research follow.

Shaun McQuitty

Papers

Statistical power and structural equation models in business research

Service providers and customers: social exchange theory and service loyalty

Attitudes and Emotions as Determinants of Nostalgia Purchases: An Application of Social Identity Theory

Systematically Varying Consumer Satisfaction and its Implications for Product Choice

Understanding the do-it-yourself consumer: DIY motivations and outcomes