S
Shirley Young
Publications - 2
Citations - 308
Shirley Young is an academic researcher. The author has contributed to research in topics: Market segmentation & Chain (algebraic topology). The author has an hindex of 2, co-authored 2 publications receiving 297 citations.
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Journal ArticleDOI
Using the Benefit Chain for Improved Strategy Formulation
Shirley Young,Barbara Feigin +1 more
TL;DR: For example, this paper found that a significant number of consumers want, and will use, information about the nutritional value of the foods they are buying, that such information can influence buying habits.
Journal ArticleDOI
Some Practical Considerations in Market Segmentation
TL;DR: In this article, the authors suggest that despite the widespread availability of segmentation techniques and much applied experience, many commercial users appear to be disenchanted with segmentation studies and suggest that one c...