Shuili Du

TL;DR: In this article, a conceptual framework of CSR communication is presented and its different aspects are analyzed, from message content and communication channels to company and stakeholder-specific factors that influence the effectiveness of communication.

TL;DR: This paper examined the moderating influence of the extent to which a brand's social initiatives are integrated into its competitive positioning (i.e., a CSR positioning) on consumer reactions to CSR and found that positive CSR beliefs held by consumers are associated with greater purchase likelihood and longer-term loyalty and advocacy behaviors.

TL;DR: The authors examined the moderating influence of the extent to which a brand's social initiatives are integrated into its competitive positioning (i.e., a CSR positioning) on consumer reactions to CSR and found that positive CSR beliefs held by consumers are associated with greater purchase likelihood and longer-term loyalty and advocacy behaviors.

TL;DR: In this article, the authors examined the characteristics of CSR strategies and CSR communication tactics of six oil companies by analyzing their 2011-2012 web site content and found that all six companies engaged in CSR activities addressing the needs of various stakeholders and had cross-sector partnerships.

TL;DR: This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader.