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Somang Min

Researcher at University of South Carolina

Publications -  3
Citations -  576

Somang Min is an academic researcher from University of South Carolina. The author has contributed to research in topics: Sharing economy & Consumer behaviour. The author has an hindex of 2, co-authored 3 publications receiving 307 citations.

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Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach

TL;DR: In this paper, the authors proposed a conceptual model integrating the literature and findings of a qualitative study and subsequently tested the model via a national survey, finding that, for motivations, price value, enjoyment, and home benefits significantly explain overall attitude toward Airbnb.
Journal ArticleDOI

Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

TL;DR: In this article, consumer adoption of the Uber mobile application through lenses of two theoretical models, Diffusion of Innovation Theory and Technology Acceptance Model, is investigated, and the results suggest that relative advantage, compatibility, complexity, observability, and social influence have a significant influence on both perceived usefulness and perceived ease of use.