The following paper presents current thinking and research on fit indices for structural equation modelling. The
paper presents a selection of fit indices that are widely regarded as the most informative indices available to researchers.
As well as outlining each of these indices, guidelines are presented on their use. The paper also provides reporting
strategies of these indices and concludes with a discussion on the future of fit indices.

/pdf/structural-equation-modelling-guidelines-for-determining-muejvmc1az.pdf

Structural Equation Modelling: Guidelines for Determining Model Fit

Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This paper identifies some of the influential work in the branding area, highlighting what has been learned from an academic perspective on important topics such as brand positioning, brand integration, brand-equity measurement, brand growth, and brand management. The paper also outlines some gaps that exist in the research of branding and brand equity and formulates a series of related research questions. Choice modeling implications of the branding concept and the challenges of incorporating main and interaction effects of branding as well as the impact of competition are discussed.

/pdf/brands-and-branding-research-findings-and-future-priorities-2n1yuyrxc1.pdf

Brands and Branding: Research Findings and Future Priorities

This article reports the development and validation of a parsimonious, generalizable scale that measures the hedonic and utilitarian dimensions of consumer attitudes toward product categories and different brands within categories. The hedonic/utilitarian (HED/UT) scale includes ten semantic differential response items, five of which refer to the hedonic dimension and five of which refer to the utilitarian dimension of consumer attitudes. The authors conducted six studies to establish the unidimensionality, reliability, and validity of the two HED/UT subscales. In reaching the final scale, the authors also develop and implement a unique process of paring down a psychometrically sound but otherwise too large set of items. Nomological validity is established by replacing a typical, one-dimensional attitude toward the brand measure with the hedonic and utilitarian dimensions in a central route processing model. Results suggest that the hedonic and utilitarian constructs are two distinct dimensions o...

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

https://isiarticles.com/bundles/Article/pre/pdf/36711.pdf

Student engagement and its relationship with early high school dropout.

This review was developed to introduce the essential components and variants of structural equation modeling (SEM), synthesize the common issues in SEM applications, and share our views on SEM’s future in ecological research. We searched the Web of Science on SEM applications in ecological studies from 1999 through 2016 and summarized the potential of SEMs, with a special focus on unexplored uses in ecology. We also analyzed and discussed the common issues with SEM applications in previous publications and presented our view for its future applications. We searched and found 146 relevant publications on SEM applications in ecological studies. We found that five SEM variants had not commenly been applied in ecology, including the latent growth curve model, Bayesian SEM, partial least square SEM, hierarchical SEM, and variable/model selection. We identified ten common issues in SEM applications including strength of causal assumption, specification of feedback loops, selection of models and variables, identification of models, methods of estimation, explanation of latent variables, selection of fit indices, report of results, estimation of sample size, and the fit of model. In previous ecological studies, measurements of latent variables, explanations of model parameters, and reports of key statistics were commonly overlooked, while several advanced uses of SEM had been ignored overall. With the increasing availability of data, the use of SEM holds immense potential for ecologists in the future.

https://link.springer.com/content/pdf/10.1186%2Fs13717-016-0063-3.pdf

Applications of structural equation modeling (SEM) in ecological studies: an updated review

A simulation study to investigate the use of cutoff values for assessing model fit in covariance structure models

Although brand ratings capture the favorability of brand associations, they often do not enable marketing managers to disentangle brand-specific associations from other effects. In this article, the authors present a decompositional model for analyzing brand ratings that addresses this nagging problem and provide insights for understanding the sources of brand equity. Starting with consumers’ perceived level of a brand on an attribute, the authors decompose the rating into two components: brand-specific associations and general brand impressions. Brand-specific associations refer to features, attributes, or benefits that consumers link to a brand and that differentiate it from the competition. General brand impressions refer to general impressions about the brand that are based on a more holistic view of the brand. In this article, the authors focus on two principal issues: (1) How can the sources of bias that may be present in brand ratings be disentangled? and (2) Do these putatively biasing ef...

Understanding What’s in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

A guide to the design and execution of segmentation studies.

https://doi.org/10.1016/b978-0-323-90769-9.00034-7

Soumen Mukherjee

Papers

A simulation study to investigate the use of cutoff values for assessing model fit in covariance structure models

Understanding What’s in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

A guide to the design and execution of segmentation studies.

Covid-19

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