Nursing Research—Principles and Methods

Menadžment kvalitete (Total Quality Management – TQM) je usko povezan sa poslovnim rezultatom i poslovnim uspjehom poduzeca. Kvaliteta i standardi su kljuc uspjeha na tržistu. Kupac želi, traži i ocekuje sve vise, a cilj TQM-a je upravo udovoljiti svim potrebama kupaca, približiti u potpunosti ponudu proizvođaca tržisnoj potražnji. Cilj rada je objasniti vezu TQM i poslovne izvrsnosti. Posebno se obrađuju dva indikatora poslovne izvrsnosti – produktivnost rada i konkurentnost, i to kroz perspektivu Menadžmenta kvalitete.

Total Quality Management and Business Excellence

This paper investigates the impact of social-media marketing elements, namely entertainment, customisation, interaction, electronic word-of-mouth (EWOM) and trendiness, on consumer–brand engagement and brand knowledge.,Using an online survey, the study collects data in Hong Kong from 214 experienced social-media users, as indicated by their consumption of a durable technology product, a smartphone. We used partial least squares structural equation modelling (PLS–SEM) to test the links between social-media marketing elements, consumer–brand engagement and brand knowledge.,The results reveal that interaction, electronic word-of-mouth and trendiness are the key elements directly influencing consumer brand engagement, then strengthening brand awareness and brand knowledge. This contrasts with the non-significant results found for the influence of entertainment and customisation on consumer–brand engagement.,Having cross-sectional nature, the study focuses on one single product, smartphones, at one location, Hong Kong. Future research may enhance the generalisability of the findings by replication in other countries with diverse cultures, such as countries in Latin America and Africa and examine other industries and other products, such as the service sector and convenience products with a low involvement level.,Marketers may strengthen consumer–brand engagement by using content that is trendy, along with encouraging interaction and positive EWOM on social-media platforms, in order to build strong and positive brand knowledge in consumers' minds.,This study contributes to the branding literature by providing an understanding of the role of social-media marketing elements in the brand-building process. Social media is a marketing channel recognised by its effectiveness in communicating brand-related information and its role as a means to stimulate consumers' brand engagement and brand knowledge. However, how effective these elements are for these purposes remains to be established. By empirically testing a theoretical model, this study confirms that specific social-media marketing elements, namely interaction, EWOM and trendiness, are critical drivers in the brand-building process in Hong Kong.

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

COVID-19 brought the global tourism industry to a standstill. In response, various tourism stakeholders adopted innovative approaches such as virtual tours (VTs) to keep their attractions firmly in...

https://journals.sagepub.com/doi/pdf/10.1177/0047287521997567

Virtual Tours a Means to an End: An Analysis of Virtual Tours’ Role in Tourism Recovery Post COVID-19

This study explores consumer behavior during the pandemic through the lens of social cognitive theory (SCT). Using the SCT framework and assessing the pandemic as an environmental set, this study strives to fill the gaps in the underexplored impacts of the personal processes of consumer vulnerability, resilience, and adaptability on the behavioral processes of purchase satisfaction and repurchase. The research results show that consumers are self-efficacious to a degree when it comes to purchase decision making in the context of pandemics. Vulnerability and resilience directly influence the purchase satisfaction and indirectly influence the repurchase intention via satisfaction. Furthermore, purchase satisfaction positively affects the repurchase intention. In addition, research results show that consumer adaptability to online shopping moderates the relationship between consumer resilience and purchase satisfaction. These findings have practical implications in terms of marketers' communication strategy development.

Purchase experience during the COVID-19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase.

Aspirational consumption at the bottom of pyramid: A review of literature and future research directions

Electronic word of mouth (eWOM) becomes an important tool for online consumers for evaluating and selecting a product Extant research has mainly studied how various eWOM characteristics such as va

Role of electronic word-of-mouth content and valence in influencing online purchase behavior

This paper has measured the effects of antecedents of electronic word of mouth (eWOM) on Consumer Based Brand Equity (CBBE) for branded hotels. The hypotheses and a conceptual framework were develo...

Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry

Purpose – Given the increasing dominance of medical tourism on the service economy of some of the developing nations, as a pioneering attempt, this study aims to develop a consumer-based brand equity (CBBE) measurement scale for the medical tourist destinations (city/hospital). Design/methodology/approach – Following the traditional marketing construct development process (qualitative study, purification study and validation study), in the present study, two sets of large and independent samples were assessed to judge the dimensionality of the measure. Findings – A well-validated measurement scale was developed as an amalgamation of four dimensions, namely, awareness, perceived quality, brand loyalty and authenticity to assess CBBE of medical destinations. Practical implications – To reduce the financial and physical risk associated with the purchase of treatment, the customers may rely on “authenticity” of the service providers to select a treatment destination. The outcomes would help medical administra...

A measure of medical tourism destination brand equity

Through the lens of the value-based adoption model (VAM), this study examines consumers' perceived value and the intention to adopt virtual reality (VR) for evaluating various tourist destinations. The hypothesized model was tested through structural equation modeling using the responses of 208 Indian tourists. This work indicates the importance of perceived immersion and perceived physical risk as the two most vital indicators of benefits and sacrifice respectively. Moreover, perceived value was found to be one of the most important predictors in the adoption of VR. This study also identified that sensation-seeking behavior has a significant favorable influence on the behavioral intention to adopt VR for evaluating various tourist destinations. The study's findings will help departments of tourism and tourism companies attract more tourists through the power of VR.

Srabanti Mukherjee

Papers

Aspirational consumption at the bottom of pyramid: A review of literature and future research directions

Role of electronic word-of-mouth content and valence in influencing online purchase behavior

Impact of the antecedents of electronic word of mouth on consumer based brand equity: a study on the hotel industry

A measure of medical tourism destination brand equity

Travelers’ intention to adopt virtual reality: A consumer value perspective