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Stella Minahan
Researcher at Deakin University
Publications - 45
Citations - 662
Stella Minahan is an academic researcher from Deakin University. The author has contributed to research in topics: Voluntary association & Consumer socialization. The author has an hindex of 13, co-authored 45 publications receiving 590 citations.
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Journal ArticleDOI
Stitch'nBitch: Cyberfeminism, a third place and the new materiality
Stella Minahan,Julie Wolfram Cox +1 more
TL;DR: The Stitch'nBitch movement as discussed by the authors is a group of women who meet to knit, stitch, and talk, and use new technologies as an enabler and resource exchange.
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Seeking attention: an eye tracking study of in-store merchandise displays
TL;DR: In this article, the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy, has been investigated in Australian and US garden centre customers, who viewed eight plant displays with either price or supplemental information.
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An exploration of relational customers' response to service failure
TL;DR: In this paper, the authors examined how customers with different relational bonds respond to the same service failure in particular, the framework to service failure and recovery devised by Fournier and Mick is applied.
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Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment
TL;DR: The “state of play” of the use of eye tracking technology as a research tool in retail and retail marketing is reviewed and a synthesis of retail-focused eye tracking study findings are provided to provide a synthesis.
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Shopping with mum - mother and daughter consumer socialization
TL;DR: In this paper, the authors investigate daughters' perceptions of shopping with their mothers and find that the four major themes that emerged from the interviews with the young women were: gaining independence; trust in mother; the bank of mum; quality time with mum.