S
Sung Ho Ha
Researcher at Kyungpook National University
Publications - 31
Citations - 1075
Sung Ho Ha is an academic researcher from Kyungpook National University. The author has contributed to research in topics: Customer relationship management & Customer retention. The author has an hindex of 14, co-authored 31 publications receiving 1035 citations. Previous affiliations of Sung Ho Ha include KAIST & Korea University.
Papers
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Journal ArticleDOI
A hybrid approach to supplier selection for the maintenance of a competitive supply chain
Sung Ho Ha,Ramayya Krishnan +1 more
TL;DR: A hybrid method, incorporating multiple techniques into an evaluation process, enables a purchaser to do single sourcing and multiple sourcing by calculating a combined supplier score (CSS), which accounts for both qualitative and quantitative factors that impact on supply chain performance.
Journal ArticleDOI
Application of data mining tools to hotel data mart on the Intranet for database marketing
Sung Ho Ha,Sang Chan Park +1 more
TL;DR: This paper presents the data mining process from data extraction to knowledge interpretation and data mining tasks, and corresponding algorithms, and proposes a new marketing strategy that fully utilizes the knowledge resulting from data mining.
Journal ArticleDOI
Helping online customers decide through Web personalization
TL;DR: The Web-based personalization system proposed here uses both collaborative filtering and Web usage mining to give online shoppers the personalized recommendations they need to purchase products more intelligently.
Proceedings ArticleDOI
Web mining for distance education
TL;DR: It is shown that the use of Web mining for educational purposes is of great interest, and the emerging trends in distance education are facilitating its usability on the Internet.
Journal ArticleDOI
Customer's time-variant purchase behavior and corresponding marketing strategies: an online retailer's case
TL;DR: In this article, a dynamic CRM model utilizing data mining and a monitoring agent system is proposed to extract longitudinal knowledge from the customer data and to analyze customer behavior patterns over time for the retailer.