R
Ramayya Krishnan
Researcher at Carnegie Mellon University
Publications - 205
Citations - 11095
Ramayya Krishnan is an academic researcher from Carnegie Mellon University. The author has contributed to research in topics: The Internet & Decision support system. The author has an hindex of 52, co-authored 195 publications receiving 10378 citations. Previous affiliations of Ramayya Krishnan include California Polytechnic State University & Indian Institute of Technology Bhubaneswar.
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The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions:
TL;DR: In this article, the authors expand and integrate prior price-perceived value models within the context of price comparison advertising and present a conceptual model that explicates the effects of advertised prices.
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The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions
TL;DR: In this paper, the authors developed and tested a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions.
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A hybrid approach to supplier selection for the maintenance of a competitive supply chain
Sung Ho Ha,Ramayya Krishnan +1 more
TL;DR: A hybrid method, incorporating multiple techniques into an evaluation process, enables a purchaser to do single sourcing and multiple sourcing by calculating a combined supplier score (CSS), which accounts for both qualitative and quantitative factors that impact on supply chain performance.
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Prices and Price Dispersion on the Web: Evidence from the Online Book Industry
TL;DR: The authors examined pricing by thirty-two online United States-based bookstores and found that more competition led to lower prices and to lower price dispersion, while holding competitive structure constant, more widely advertised items also had lower prices.
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Sustainability and business-to-business marketing: A framework and implications
TL;DR: In this paper, the authors integrate disparate streams of research and develop a broader framework to understand the appropriate role and focus of business-to-business marketing in the supply chain for achieving environmental sustainability objectives.