자연주의적 탐구조사(Naturalistic Inquiry)

‘The Production of Space’, in: Frans Jacobi, Imagine, Space Poetry, Copenhagen, 1996, unpaginated.

The Production of Space

How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies. In The Knowledge-Creating Company, Nonaka and Takeuchi provide an inside look at how Japanese companies go about creating this new knowledge organizationally. The authors point out that there are two types of knowledge: explicit knowledge, contained in manuals and procedures, and tacit knowledge, learned only by experience, and communicated only indirectly, through metaphor and analogy. U.S. managers focus on explicit knowledge. The Japanese, on the other hand, focus on tacit knowledge. And this, the authors argue, is the key to their success--the Japanese have learned how to transform tacit into explicit knowledge. To explain how this is done--and illuminate Japanese business practices as they do so--the authors range from Greek philosophy to Zen Buddhism, from classical economists to modern management gurus, illustrating the theory of organizational knowledge creation with case studies drawn from such firms as Honda, Canon, Matsushita, NEC, Nissan, 3M, GE, and even the U.S. Marines. For instance, using Matsushita's development of the Home Bakery (the world's first fully automated bread-baking machine for home use), they show how tacit knowledge can be converted to explicit knowledge: when the designers couldn't perfect the dough kneading mechanism, a software programmer apprenticed herself withthe master baker at Osaka International Hotel, gained a tacit understanding of kneading, and then conveyed this information to the engineers. In addition, the authors show that, to create knowledge, the best management style is neither top-down nor bottom-up, but rather what they call "middle-up-down," in which the middle managers form a bridge between the ideals of top management and the chaotic realities of the frontline. As we make the turn into the 21st century, a new society is emerging. Peter Drucker calls it the "knowledge society," one that is drastically different from the "industrial society," and one in which acquiring and applying knowledge will become key competitive factors. Nonaka and Takeuchi go a step further, arguing that creating knowledge will become the key to sustaining a competitive advantage in the future. Because the competitive environment and customer preferences changes constantly, knowledge perishes quickly. With The Knowledge-Creating Company, managers have at their fingertips years of insight from Japanese firms that reveal how to create knowledge continuously, and how to exploit it to make successful new products, services, and systems.

The knowledge-creating company

Men and Women of the Corporation

With digital equipment becoming increasingly networked, either on wired or wireless networks, for personal and professional use alike, distributed software systems have become a crucial element in information and communications technologies. The study of these systems forms the core of the ARLES' work, which is specifically concerned with defining new system software architectures, based on the use of emerging networking technologies. In this context, we concentrate on the study of distributed systems which bring to life the vision of ubiquitous computing systems, also known as ambient intelligence.

반도체 공정 overview

Critical discourse analysis (CDA) and other forms of discourse analysis are regularly used to study identity, but rarely do researchers systematically compare and contrast them with other theories to identify exactly what a discursive approach contributes. In this paper, we take the example of a particular identity – the older worker – and systematically compare the contribution of CDA with other approaches, including economics, labour market research, gerontology and cultural studies. In so doing, we show the kinds of research questions that CDA can address, which other theories grappling with identity cannot. In this way, we hope to delineate more clearly what CDA is, to identify specifically how it contributes to the study of identity, and to show what it can do, compared to other theories. Cynthia Hardy has been Professor of Management at the University of Melbourne since 1998. Previously, she was a professor in the Faculty of Management at McGill University in Canada. Her main research interests revo...

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Critical discourse analysis and identity: why bother?

This paper analyses how a case for institutional change is made through rhetoric in an individual text. Drawing on Aristotle’s three types of rhetorical justification, logos, pathos and ethos, we make three contributions. First, we show that the multiple competing logics which often dominate a field can become incorporated into key texts. As a result, the notionally rational argumentation repertoires which underpin each logic exist in tension, and are prone to contradict each other, making it difficult for a text to support convincingly one logic rather than another on the basis of logos appeals. In such instances, the authors of a text may favour one logic over another through the strategic use of ethos (moralizing) and pathos (emotion-evoking) rhetoric. Second, we demonstrate how ethos and pathos function to construct social categories (identities) and draw on dominant cultural myths. Third, we theorize these textual strategies as acts aimed at reconfiguring relations of power/knowledge.

The Rhetoric of Institutional Change

The discourse of enterprise has permeated contemporary society with significant implications for government, organizations and individuals alike. In particular, enterprise prescribes an ideal identity, that of the `enterprising self'. This study examines the ability of the older worker to become part of this enterprise culture through the analysis of an Australian government inquiry. Our findings show that certain categories of identity—such as older workers—are unable to don the mantle of enterprise, although they are nonetheless subjected to it, helping to explain why the discourse of enterprise is so persistent and durable.

The Enterprising Self: An Unsuitable Job for an Older Worker

Discourse and identities

This article discusses the overlap of gender and age identity and its implications in a specific political context — a public inquiry into the problems facing the older unemployed. Using discourse analysis, it examines how ‘older worker’ identity is socially constructed in this setting. At the beginning of the inquiry, fundamentally gendered versions of ‘older worker’ identity were initially constructed, yet by its conclusion, female versions had disappeared. The analysis shows that this ‘invisibility’ of female ‘older worker’ identity is the outcome of a central discursive struggle for recognition of older male workers as a disadvantaged group in the labour market. This ‘disadvantaged’ status is achieved by constructing a companion version of ‘feminine advantage’ in the search for employment. The article discusses the complexity of discursive processes through which this invisibility is accomplished and its implications for those targeted by female and male older worker identity.

Susan Ainsworth

Papers

Critical discourse analysis and identity: why bother?

The Rhetoric of Institutional Change

The Enterprising Self: An Unsuitable Job for an Older Worker

Discourse and identities

The ‘Feminine Advantage’: A Discursive Analysis of the Invisibility of Older Women Workers