https://link.springer.com/content/pdf/10.2307%2F3343168.pdf

Development as Freedom

行銷硏究 : Marketing research

A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is situated. Crucial relationships include those between the customer and the brand, between the customer and the firm, between the customer and the product in use, and among fellow customers. The authors delve ethnographically into a brand community and test key findings through quantitative methods. Conceptually, the study reveals insights that differ from prior research in four important ways: First, it expands the definition of a brand community to entities and relationships neglected by previous research. Second, it treats vital characteristics of brand communities, such as geotemporal concentrations and the richness of social context, as dynamic rather than static phenomena. Third, it demonstrates that marketers can strengthen brand communities by facilitating shared customer experiences in ways that alter those dynamic characteristics. Fourth, it yields a new and richer conceptuali...

Building brand community

This paper examines the literature on computer games and serious games in regard to the potential positive impacts of gaming on users aged 14 years or above, especially with respect to learning, skill enhancement and engagement. Search terms identified 129 papers reporting empirical evidence about the impacts and outcomes of computer games and serious games with respect to learning and engagement and a multidimensional approach to categorizing games was developed. The findings revealed that playing computer games is linked to a range of perceptual, cognitive, behavioural, affective and motivational impacts and outcomes. The most frequently occurring outcomes and impacts were knowledge acquisition/content understanding and affective and motivational outcomes. The range of indicators and measures used in the included papers are discussed, together with methodological limitations and recommendations for further work in this area.

A systematic literature review of empirical evidence on computer games and serious games

The widespread prevalence and persistence of misinformation in contemporary societies, such as the false belief that there is a link between childhood vaccinations and autism, is a matter of public concern. For example, the myths surrounding vaccinations, which prompted some parents to withhold immunization from their children, have led to a marked increase in vaccine-preventable disease, as well as unnecessary public expenditure on research and public-information campaigns aimed at rectifying the situation.We first examine the mechanisms by which such misinformation is disseminated in society, both inadvertently and purposely. Misinformation can originate from rumors but also from works of fiction, governments and politicians, and vested interests. Moreover, changes in the media landscape, including the arrival of the Internet, have fundamentally influenced the ways in which information is communicated and misinformation is spread.We next move to misinformation at the level of the individual, and review ...

/pdf/misinformation-and-its-correction-continued-influence-and-1r5m0vnn49.pdf

Misinformation and Its Correction: Continued Influence and Successful Debiasing

T-Shirts As Wearable Diary: an Examination of Artifact Consumption and Garnering Related to Life Events

Sports, the arts, and events are products in their own right, and when sponsored, they become marketing and communication platforms. The current research examines the role of event emotions on sponsor recall and intent to attend the event in the future. An important theoretical argument is that feeling to be part of an in-group, measured as in-group entitativity, moderates the relationship between emotions and outcomes of memory and intentions. To test our theoretical model, we surveyed attendees at a multiday international track and field event. A total of 282 individuals were surveyed, and 232 of these attendees qualified as audience members and were included in the analysis. Moderated regression analyses revealed that excitement, joy, boredom, and overall tone of the group atmosphere impact event outcomes for the sport and the sponsor, and furthermore, that in-group entitativity can function as an important moderator. Contributions to theory and practice are discussed.

Feeling That In-Group Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance

This research presents the acculturation of Kenyan immigrants as a dialogical process. Interviews were conducted with immigrants in a Southern city in the U.S. Our findings show that Black immigrant acculturation is not a simple process of integration but one that is highly contested and characterized by conflict. Our research emphasizes the unique experiences of Black immigrants whose adaptation processes are impacted by their race and colonial histories. Our findings draw attention to the need for research that examines the immigrant adaptation process as a dialogical process rather than as a simple integration of dominant culture to culture of origin.

A Dialogical Examination of Kenyan Immigrants’ Acculturation in the United States

OBJECTIVES To investigate predictors of behavior change intention and discuss potential implications for practitioners. METHODS Health risk appraisal (HRA) data from 2 organizations were used to develop and confirm a path analysis model for predictors of intention to change behavior. RESULTS Lower self-rated health perception and higher ratings of stress corresponded to higher behavior-change intention scores. Stress was associated with poorer health perception. CONCLUSIONS Higher stress and lower perception of health status were directly associated with intention to change behavior. Incorporating stress management and awareness of health perception into health promotion strategies could enhance wellness programs by aligning programs with motivating factors.

Predictors of behavior change intention using health risk appraisal data.

This research provides insight into the complex relationship between consumer response to persuasion attempts and skepticism, suggesting that erstwhile targets may be swayed by campaigns pitched as a form of entertainment. The authors examine consumer responses to an important sponsorship-leveraging tool: sponsorship-linked advertising (SLA). A theoretical model of consumer response to SLA is proposed, drawing on important resistance mechanisms to persuasion, including ad skepticism, attributed advertiser motives, and the nature of thoughts. Results confirm existing research on consumer skepticism suggesting its transitory nature and hence potential for advertisers to strategically temper it through specific cues in ad execution. Differential processing between SLA and traditional advertising is supported, such that SLA elicits more favorable cognitive response.

/pdf/mellowing-skeptical-consumers-an-examination-of-sponsorship-4k1nyydxpk.pdf

T. Bettina Cornwell

Papers

T-Shirts As Wearable Diary: an Examination of Artifact Consumption and Garnering Related to Life Events

Feeling That In-Group Feeling at a Sponsored Sporting Event: Links to Memory and Future Attendance

A Dialogical Examination of Kenyan Immigrants’ Acculturation in the United States

Predictors of behavior change intention using health risk appraisal data.

Mellowing Skeptical Consumers: An Examination of Sponsorship-Linked Advertising